The Leading Location-Powered Mobile Advertising & Data Platform Recognized for Its Innovation and Industry Leadership.
JiWire, the leading location-powered mobile advertising and data platform was selected as a winner of the 2013 AlwaysOn Global 250 Award today. Inclusion in the AlwaysOn Global 250 signifies JiWire’s leadership among the game-changing companies and leading industry players that are likely to disrupt the industry’s status quo. JiWire was specifically selected by the AlwaysOn editorial team and industry experts spanning the globe based on five major criteria including innovation, market potential, commercialization, stakeholder value, and media buzz.
JiWire has been an innovator in evolving the mobile advertising market since 2003, with the creation of the first ad-supported Wi-Fi business model. Last year’s launch of Location Graph ®, the first and only location-powered mobile advertising platform that enables brands to engage with their desired mobile audience one-to-one, has further solidified the company’s leadership position. With 14 billion location tags – actual user location data – from more than 700 million unique devices, JiWire arms advertisers with deeper consumer insights and higher engagement rates than any other mobile advertising platform.
“AlwaysOn recognizes disruptive companies that provide unique business value to brands worldwide and we’re honored to be selected as a winner,” said JiWire’s president, David Staas. “It further validates our mission to continue to evolve mobile advertising innovation and provide advertisers with highly effective audience engagement resulting in actionable insights and successful marketing campaigns.”
As evident from JiWire’s recent Mobile Audiences Insights Report, consumers’ rapid adoption of mobile devices in their daily lives is driving advertisers to quickly incorporate mobile into their marketing strategy. The report focused on travel and unveiled that half of mobile consumers use their smartphone and tablet for travel related research. JiWire’s mobile advertising platform, Location Graph™, leverages big data-powered technology to enable brands to reach and engage their audience on mobile devices with the same precision as other marketing channels.
“This year’s AlwaysOn Global 250 is seeing an unprecedented shift from desktop to mobile. Concurrently, innovators in the cloud are making it possible for an entirely new generation of application and software solutions to enter the technology marketplace,” says Tony Perkins, founder and editor of AlwaysOn. “The enterprise world has endured a long ramp-up to the cloud as well as finally accepting that mobile is here to stay. Now, businesses are demanding even more robust, secure applications with which to run their operations—anytime, anywhere.”
The AlwaysOn Global 250 winners were selected from among thousands of American and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 winners’ list.
JiWire will be honored among the other top 250 companies at AlwaysOn’s 11th annual Innovation Summit at the Computer History Museum in Mountain View on July 23, 2013. A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website.
JiWire is the leading location-powered mobile advertising and data platform. Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale.
With the belief that audiences are defined by location, meaning where you go is the best indicator of who you are and thus an excellent indicator of intent, the company’s mobile audience platform, Location Graph™ is an innovative, proven approach to mobile advertising delivering custom audiences with 4x higher performance and greater efficiency over traditional mobile targeting or geofencing approaches.
JiWire was recently selected as a Red Herring Top 100 North America finalist and awarded the 2013 AlwaysOn Global 250 and Frost & Sullivan’s prestigious 2012 Best New Product Innovation Award for Mobile Advertising; referenced as “One of the most accurate audience segment & profiling data sets in the industry.”
JiWire has been an innovative leader in evolving mobile advertising and delivering mobile audiences since 2003. Its data platform creates unique audience profiles from 14B location tags across over 700MM devices including smartphones, tablets & laptops.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.