Marketers to Learn How to Effectively Engage Consumers During Mobile Moments at Prestigious Industry Event
SAN FRANCISCO — May 13, 2014 — JiWire, the leading mobile audience intelligence company, will host a panel discussion with industry influencers at the fifth-annual Mobile Media Upfront 2014, the largest mobile media and advertising event series in North America and Europe, taking place May 19 at New York City’s New World Stages. JiWire’s vice president, Stephanie Vandenberg, will moderate a discussion about how mobile data and audience intelligence empowers marketers to engage consumers across devices and what’s in store for the year ahead.
The panel is composed of mobile advertising’s key decision-makers including: Danna Brokaw, marketing manager at Microsoft Stores; Jon Hook, head of mobile at Mediacom; Andrew Hoffman, associate director mobile media at Mobext; and Jeremy Lockhorn, VP emerging media at Razorfish.
WHAT: Mobile Media Upfront 2014
SESSION: Mobile Audience Intelligence: Empowering Marketers to Effectively Engage Consumers at the Right Marketable Moment
WHEN: May 19, 2014, 2:00 p.m. to 2:25 p.m. EST
WHERE: New World Stages, New York City
Jiwire combines sophisticated online and offline data with a people-centric approach to help brands intelligently engage with their intended audiences and execute successful mobile campaigns. Its Location Conversion Index® is the mobile industry’s most accurate ROI metric that measures the increase of in-store visits directly attributed to mobile ad campaigns.
JiWire is the leading mobile audience intelligence platform. Used by Fortune 500 companies and marquee brands and agencies, JiWire’s ROI-driven approach and proprietary data platform provide the most comprehensive understanding of people by bridging their digital and physical worlds. By integrating mobile, Wi-Fi, offline, and other data sources, JiWire delivers 4X higher performance over other mobile targeting approaches.
JiWire is at the forefront of mobile industry innovation. First, its Location Conversion Index®, the mobile industry’s most accurate drive-to-location metric, offers marketers the ability to measure the ROI of their mobile spend by providing the actual increase of in-store visits directly attributed to their mobile ad campaign. Secondly, JiWire’s strategic partnerships with leading data companies provides advertisers with the ability to reach unique, precise audiences based on two of the most powerful signals of intent — where people spend their time and their money.
JiWire has been recognized for its innovation with numerous industry awards. Headquartered in San Francisco, JiWire also has offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@jiwire) and check out our Facebook page. Learn more at JiWire or Location Conversion Index®.