JiWire Rebrands as NinthDecimal Illuminating Its Precise Audience Intelligence

New Brand Reflects NinthDecimal’s Mission to Deliver the Most Comprehensive Understanding of Consumers Across All Media Channels

SAN FRANCISCO — June 9, 2014 — JiWire, announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success. As the leading mobile audience intelligence company, NinthDecimal is building the most comprehensive understanding of people by connecting their digital and physical lives. Through the combination of data and proprietary technology, NinthDecimal provides brands and agencies a unique view of today’s consumer to inform media strategies that enable optimal brand experiences and campaign ROI across digital.

“There is a massive transformation taking place with today’s consumers becoming ‘mobile-first’ individuals, creating new challenges as well as tremendous opportunities for marketers. Mobile audience intelligence has become crucial to business success, and NinthDecimal was created to meet this market need,” said Mike Fordyce, CEO, NinthDecimal. “The time was right to change our name to NinthDecimal to reflect the company we are today. We help marketers better understand today’s mobile consumer in ways that previously haven’t been possible, so businesses can unlock mobile opportunities and deliver success.”

In rebranding to NinthDecimal, the company builds on a strong legacy of innovation and a mobile audience intelligence platform that has been market proven over the past ten years by hundreds of the world’s leading brands. The company’s platform is built on highly sophisticated proprietary technology (patents pending) that delivers the greatest audience precision and accuracy to drive performance. NinthDecimal leverages audience data built on one trillion data points from over one billion devices to create hundreds of customized audience segments with the scale to drive meaningful business results for clients.
With the proliferation of consumer devices and a more complex path to purchase, marketers are shifting from a media-centric advertising approach to a more people-centric approach. NinthDecimal provides that capability with a solution architected around the individual that delivers true one-to-one audience targeting, sophisticated measurement and ROI solutions and deep audience insights and analytics.

In conjunction with the name change, NinthDecimal announced the launch of the most advanced audience targeted pre-roll mobile video solution through a partnership with TubeMogul. This follows on the heels of the recent launch of Location Conversion Index, a partnership with Datalogix and an update to the platform to support broader data licensing partnerships. These advancements propelled NinthDecimal to more than double mobile revenues and achieve profitability in 2013, and have put the company ahead with plans to more than double mobile revenues again in 2014.

NinthDecimal’s customer base includes Fortune 500 companies and leading brands such as Gap, Microsoft, Hyatt Place, L’Oreal Paris, Volkswagen, Best Buy and Samsung. With NinthDecimal advertisers benefit from:

  • Precise audience intelligence based on relevant, real-time data that is up to 10,000 times more accurate than alternative approaches
  • Scale to reach a broad audience at the right marketable moments to drive meaningful business results
  • Unmatched performance and advanced campaign measurement beyond the click
  • The ability to engage the same audience across media channels via a single platform


About NinthDecimal

NinthDecimal (formerly JiWire) is the leading mobile audience intelligence company enabling brands to engage with the right audience, at the right time. Fortune 500 companies and marquee brands, like Samsung, Gap, Best Buy, Microsoft and Volkswagen, use NinthDecimal’s precise audience intelligence platform and sophisticated campaign analytics to drive optimal brand experiences and unprecedented campaign ROI. By combining online and offline data sources, NinthDecimal provides the most comprehensive understanding of audiences by connecting their digital and physical worlds. Its mobile targeting approach delivers 4X higher performance than alternative approaches, and its Location Conversion Index® is the mobile industry’s most accurate ROI metric that measures the increase of in-store visits directly attributed to mobile ad campaigns.

NinthDecimal is headquartered in San Francisco and has offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@NinthDecimal), LinkedIn and Facebook. Learn more at NinthDecimal.com.


Media Contacts:

Kimberly Breslin
[email protected]

Brigit Valencia
BOCA Communications
[email protected]