JiWire Named Red Herring Top 100 North America Award Finalist

The leading location-powered mobile advertising & data platform honored among 2013 Top Private Technology Ventures.

JiWire, the leading location-powered mobile advertising and data platform, has been selected as a finalist for the prestigious Red Herring Top 100 North America award—an honor bestowed on a select group of the year’s most promising private technology ventures in North America. The Top 100 winners will be announced on May 23.
“It’s truly an honor to be selected as a finalist for Red Herring’s Top 100. This recognition validates to the market how JiWire’s unique and innovative mobile audience delivery methodology and technology are truly on the forefront of effectively leveraging location data to engage consumer audiences at scale,“ said JiWire’s chief executive officer, Michael Fordyce.
JiWire has been instrumental in disrupting and evolving mobile advertising since 2003. Most significantly with the launch of Location Graph ®, the first and only location-powered mobile advertising platform enabling brands to precisely reach and engage their desired audience 1:1 on mobile. With over 11.3 billion location tags – actual user location data – from more than 690 million unique devices, JiWire is able to provide advertisers with deeper consumer insights than any other data platform.
Red Herring has been selecting the most exciting and promising start-ups since 1995. Finalists are evaluated individually from a pool of hundreds of candidates based across North America. Twenty major criteria underline the scoring and process, including: company’s addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management’s expertise. Each company goes through a rigorous evaluation process and the list of finalists often includes the best performing and prominent companies of that year.
This unique assessment of potential is complemented by a review of the company’s actual track record and standing, which allows Red Herring to see beyond the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry. Finalist selections for the 2013 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health.
2013 will be remembered as a special vintage. “The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups’ solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence,” said Alex Vieux, publisher and CEO of Red Herring.
Consumers’ rapid adoption of mobile devices requires brands to quickly & effectively embrace mobile marketing. Until now there hasn’t been a way for brands to identify, reach & engage their audience on mobile like they can with every other marketing channel. This is why Big Data platforms built specifically for location data, like JiWire, are so important to unlocking the value of mobile for advertisers. JiWire’s Location Graph™ is the first and only, true mobile audience delivery platform which is  why Red Herring has recognized JiWire as one of the top 100 innovative companies in North America.
About JiWire
JiWire is the leading location-powered mobile advertising and data platform. Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale. With the belief that audiences are defined by location, meaning where you go is the best indicator of who you are and thus an excellent indicator of intent, the company’s newly launched Location Graph™ is an innovative, proven approach to mobile advertising delivering custom audiences with 4x higher performance and greater efficiency over traditional mobile targeting or geofencing approaches.
JiWire was recently awarded Frost & Sullivan’s prestigious 2012 Best New Product Innovation Award for Mobile Advertising referencing JiWire as “One of the most accurate audience segment & profiling data sets in the industry.”
JiWire has been an innovative leader in evolving mobile advertising and delivering mobile audiences since 2003. Its data platform creates audience profiles from 690 million devices and over 11.3 billion data points, engaging more than 55 million unique users monthly across smartphones, tablets and laptops.