Former AT&T Interactive executive brings strong background in location based marketing.
The leading mobile location advertising company, today announced that it has appointed Michael Fordyce as the company’s new CEO and member of the Board of Directors. Fordyce’s experience in local and mobile advertising gives him the industry expertise to accelerate JiWire’s growth as the leading provider of mobile advertising solutions based on audience and location.
Fordyce most recently served as the senior vice president of business development, publisher products, and strategic partnership management at YP Holdings (formerly known as AT&T Interactive and AT&T Advertising Solutions), the largest local search, media, and advertising company in North America, where digital revenues grew to nearly $1 billion during his tenure. Fordyce led all business development initiatives that include distribution, reseller, technology, content, transaction revenue, as well as partnership management. He also led the company’s Publisher Products team, which built the YP Local Ad Network.
“JiWire has grown exponentially over the past five years, and this is only the beginning of the company’s success as the dominate leader of location media for both mobile and Wi-Fi,” said Chris Albinson, managing director of Panorama Capital. “Michael’s expertise and experience in growing the YP digital business, managing sales forces, and building large scale ad networks are the perfect fit for JiWire’s goals to expand its 500 million device Location Graph. We are thrilled to have him join the team. David Staas has done a fantastic job advancing the company’s mission and initiatives over the past six months as interim CEO and we are excited to see his next accomplishments as President.”
“JiWire is at the forefront of the location mobile marketing space and a true pioneer in its market,” said Fordyce, JiWire’s new CEO. “It has the technology, the vision and resources to dramatically transform the location-based mobile advertising space as we know it. I am honored to be CEO of a company with tremendous growth, the best talent in the mobile advertising industry, top tier investors and a world class Board of Directors.”
Prior to his tenure at YP, Fordyce led national advertiser sales, business development, and partnership management for Ingenio, leading up to its acquisition by AT&T in 2007. During this time, Mike also co-authored three approved patents for advertising technology. Fordyce’s career spans more than twenty years in business development, strategic alliances, marketing, product management, and sales within the telecom and Internet industry in leadership roles at PointCast, Respond.com, Pacific Bell, and MCI.
Fordyce succeeds David Staas, who has served as interim president and CEO since March 2012. Formerly the senior vice president of marketing, Staas has been promoted to president and will play a vital role in expanding JiWire’s mobile and location business. While serving as interim CEO, Staas grew quarterly revenue more than 150%, drove the introduction of the Location Graph, the company’s new mobile audience solution, and launched the company’s performance-based mobile business. Staas has more than thirteen years of marketing and product experience in both the mobile and advertising industries and served in leadership roles at Ad Infuse, Openwave Systems, and Software.com
JiWire has pioneered the location advertising market by helping brands identify and reach mobile audiences at scale through the use of location. Having built the largest pure latitude and longitude network across mobile and public wi-fi, JiWire engages with over 55 million unique mobile consumers each month across all connected devices. JiWire’s mobile audience segments are built by the Location Graph, which uses over 5 billion past and present locations from over 500 million devices to reach audiences anywhere and anytime.
JiWire is the leading mobile location advertising company, using the world’s largest location-based interactive media channel to reach mobile audiences. JiWire’s platform enables advertisers to identify and deliver ads to audience segments based on a person’s physical location while taking the venue type and brand into account. The network enables advertisers to reach 50 million unique users each month and deliver ads in and around a person’s physical location. JiWire’s network targets audiences on mobile phones, tablets and laptops through its public Wi-Fi channel and in-apps ads delivering locally-relevant ad campaigns for Fortune 250 companies who want to ‘locationize’ their brands at significant scale across North America.