Strategic hires expand JiWire’s leadership expertise and amplify the company’s momentum in the mobile advertising Mmarket.
JiWire, the leading location-powered mobile advertising and data platform, announced two exciting additions to their management team. Greg Archibald, senior vice president of sales, and Todd Rose, senior vice president of business and corporate development, together bring unmatched mobile, digital and advertising industry expertise and accomplishments.
“Greg and Todd will play pivotal roles in reinforcing our leadership position as well as driving our aggressive growth and company evolution,” said Mike Fordyce, CEO, JiWire. “Adding these key hires demonstrates our unwavering commitment to providing marketers with the audience delivery capabilities they need to truly engage their customers and achieve the best ROI from mobile advertising.”
JiWire’s visionary technology, The Location Graph™, which was recently awarded Frost & Sullivan’s prestigious 2012 ‘Best New Product Innovation Award for Mobile Advertising’, leverages past and present consumer location data to identify and target mobile audiences. This ability to precisely and effectively target audiences solves one of the biggest obstacles preventing advertisers from shifting larger budgets to mobile. JiWire’s proprietary platform can double campaign performance over more traditional mobile advertising approaches like content-based targeting and geofencing, while simultaneously reaching audiences with greater efficiency.
For the last decade JiWire has been an innovative leader in the rapidly changing mobile advertising industry. The company’s data platform continues to grow with a dataset of over 10 billion location tags generated by more than 650 million anonymously profiled devices. This massive pool of location data adds to the richness of JiWire’s mobile audience segments and drives greater performance for advertisers on both JiWire’s mobile app and public Wi-Fi footprints.
Archibald brings 16 years of digital media and advertising success to JiWire. His vision is to strengthen and grow his sales team while ensuring JiWire delivers the best customer experience for brand marketers and consumers. Archibald previously served as general manager and vice president of strategic client partnerships at Datalogix, a leading data management and measurement company. In addition, he spent over six years at Yahoo! in numerous executive sales and management positions, including executive sales director of emerging solutions, where his team successfully spearheaded Yahoo’s initial mobile and video advertising sales.
“There’s a seismic shift in mobile advertising, similar to the early days of digital, that has significantly accelerated in recent years,” said Archibald. “The ability to precisely target consumer audiences within mobile is becoming a critical factor for brands and agencies as more dollars shift to mobile. JiWire has played an integral role in the evolution of mobile audience targeting, so I’m excited to join such a great team as we look to accelerate these capabilities in the future,” said Archibald.
In his new position, Rose will be instrumental in scaling and optimizing the company’s premium mobile and Wi-Fi publisher network while also focusing on growing third-party revenue streams and partnerships. Prior to joining JiWire, Rose was vice president of business development for YP (formerly AT&T Interactive), where he was responsible for all publisher, strategic content, and advertising platform partnerships. Prior to YP, he held leadership roles with Ingenio (acquired by AT&T), where he helped build the industry’s pioneer Pay-Per-Call ad network, and LookSmart, an early leader in Internet search and navigation.
“I admire companies that, by virtue of pioneering transformative and defensible technologies, have the potential to revolutionize how business is done in their target markets. JiWire’s approach promises to revolutionize mobile advertising by allowing unique audience targeting at unprecedented scale,” said Rose.
JiWire is the leading location-powered mobile advertising and data platform. Leveraging proprietary historical and present location data, JiWire enables advertisers to effectively engage their desired audience across all mobile devices at scale. With the belief that audiences are defined by location, meaning where you go is the best indicator of who you are and thus an excellent indicator of intent, the company’s newly launched Location Graph™ is an innovative, proven approach to mobile advertising delivering custom audiences with 4x higher performance and greater efficiency over traditional mobile targeting or geofencing approaches. JiWire was recently awarded Frost & Sullivan’s prestigious 2012 Best New Product Innovation Award for Mobile Advertising referencing JiWire as “One of the most accurate audience segment & profiling data sets in the industry.” JiWire has been an innovative leader in evolving mobile advertising and delivering mobile audiences since 2003. Its data platform creates audience profiles from 653 million devices and over 10 billion data points, engaging more than 55 million unique users monthly across smartphones, tablets and laptops.