Q2 2018 Insights Brief
NinthDecimal examined shopping behaviors of Toys “R” Us shoppers over the past year to create a unique view of important trends that impacted the company’s business.
EMI™ uses the week of Jan. 20, 2020 as the baseline for pre-COVID-19 activity with a score of 100. It calculates current economic mobility relative to that baseline, both geographically and by business category. Index results below 100 indicate a reduction in commercial visitation relative to the pre-COVID period. The lower the number, the greater the reductions. Index results approaching 100 indicate commercial visitation is increasing and getting closer to pre-COVID activity. Index results above 100 indicate higher commercial visitation than pre-COVID activity.
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