Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

In the News Press Releases Blog Events

In the News

Press Releases

Press Release

JiWire Reveals Mobile Audience Trends About the Connected Shopper, Device Adoption and Public Wi-Fi Usage in its Q4 Mobile Audience Insights Report

February 28, 2013

80% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop. JiWire, the […]

Press Release

JiWire Receives Frost & Sullivan Award for Its Unique and Market-Leading Location-Powered Mobile Advertising Solution

January 28, 2013

JiWire’s Location Graph enables enhanced mobile audience targeting and end-to-end services that make JiWire the vendor […]

Press Release

JiWire Partners with AWG to Offer Complimentary Ad-Supported Wi-Fi to Meet Consumer Demand

January 15, 2013

Free Wi-Fi accounts for 81 percent of public internet connections. In the U.S., Internet access via public Wi-Fi networks […]

Press Release

JiWire Appoints Michael Fordyce as CEO

November 14, 2012

Former AT&T Interactive executive brings strong background in location based marketing. The leading mobile location […]

Press Release

JiWire Uncovers New Findings in Mobile Shopping and Wi-Fi Connectivity in its Q3 Mobile Audience Insights Report

November 8, 2012

Eighty-five percent of on-the-go shoppers use their mobile device while in-store. JiWire, the leading mobile location […]

Blog

Busting the Myths of Location-Based Measurement

September 19, 2016

Offline Attribution in the World of Digital The ecommerce world has a host of data available for marketers to gauge success […]

Blog

NinthDecimal University Makes the Grade at Kepler Group

September 14, 2016

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” […]

Blog

Learn About Offline Attribution in Our Brand New Measurement Playbook

September 1, 2016

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location […]

Blog

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

August 23, 2016

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation […]

Blog

Earning Its Third Major Industry Accolade of 2016 NinthDecimal Makes the Inc. 5000 List for the Second Consecutive Year

August 19, 2016

It’s with great pride that we announce, for the second consecutive year, NinthDecimal has earned a spot on Inc.’s […]

Blog

Announcing our New Partnership with Qualia

July 26, 2016

We're thrilled to announce our partnership with Qualia Media, the leading SaaS-based cross-device marketing technology platform […]

Blog

Location Data the Key to Cross-Channel Attribution

July 25, 2016

As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. […]

Blog, Under the Hood

Under the Hood Series: The Cleanliness of Context

July 19, 2016

This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem […]

Blog

Who Stands to Gain from the Sports Authority Closures?

July 18, 2016

Interested how mobile location data can accurately predict retail foot traffic? We analyzed the retailers that may benefit […]

Blog

What Does #PokemonGO Mean for Location Data?

July 13, 2016

AdExchanger's Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location […]

Blog

Mobile Beyond the Screen: A Panel Discussion

July 11, 2016

“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. […]

Blog

NinthDecimal Joins The Network Advertising Initiative

July 8, 2016

We're thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative (NAI). The NAI is a non-profit, […]

Blog

Download Now: Full Sports Authority Insights

June 22, 2016

After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, […]

Blog, Under the Hood

Under the Hood Series: The Drift Zone

May 23, 2016

This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem […]

Blog

NinthDecimal listed as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report

May 14, 2016

Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is […]

Attending

International CES 2020

January 5, 2020

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Attending

LiveRamp RampUp 2020

March 2, 2020

The Premier Conference for Leaders in Mar Tech. Get real advice on challenges you’re facing. Meet and network with industry […]

Attending

Cannes Lions 2020

June 22, 2020

The world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Learn […]

Attending

Shoptalk 2020

September 14, 2020

Shoptalk is where 8,500+ retail changemakers come together every year to create the future of retail. For 5 years, it […]

Attending

Advertising Week NYC 2020

October 5, 2020

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Attending

International CES 2021

January 6, 2021

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Trending

Check out our latest news, announcements & upcoming events

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

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NinthDecimal Partners with Roku^®️ to

NinthDecimal Partners with Roku^®️ to