D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Offline Attribution Partner

as

&

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

Learn More

NinthDecimal Audience Intelligence

Fuels RaceTrac's 'Drive-to-Store' Campaign to

Reach New & Existing Customers

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News Press Releases Blog Events

In the News

Press Releases

Press Release

JiWire Reveals Mobile Audience Trends About the Connected Shopper, Device Adoption and Public Wi-Fi Usage in its Q4 Mobile Audience Insights Report

February 28, 2013

80% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop. JiWire, the […]

Press Release

JiWire Receives Frost & Sullivan Award for Its Unique and Market-Leading Location-Powered Mobile Advertising Solution

January 28, 2013

JiWire’s Location Graph enables enhanced mobile audience targeting and end-to-end services that make JiWire the vendor […]

Press Release

JiWire Partners with AWG to Offer Complimentary Ad-Supported Wi-Fi to Meet Consumer Demand

January 15, 2013

Free Wi-Fi accounts for 81 percent of public internet connections. In the U.S., Internet access via public Wi-Fi networks […]

Press Release

JiWire Appoints Michael Fordyce as CEO

November 14, 2012

Former AT&T Interactive executive brings strong background in location based marketing. The leading mobile location […]

Press Release

JiWire Uncovers New Findings in Mobile Shopping and Wi-Fi Connectivity in its Q3 Mobile Audience Insights Report

November 8, 2012

Eighty-five percent of on-the-go shoppers use their mobile device while in-store. JiWire, the leading mobile location […]

Blog

NinthDecimal University Makes the Grade at Kepler Group

September 14, 2016

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” […]

Blog

Learn About Offline Attribution in Our Brand New Measurement Playbook

September 1, 2016

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location […]

Blog

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

August 23, 2016

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation […]

Blog

Earning Its Third Major Industry Accolade of 2016 NinthDecimal Makes the Inc. 5000 List for the Second Consecutive Year

August 19, 2016

It’s with great pride that we announce, for the second consecutive year, NinthDecimal has earned a spot on Inc.’s […]

Blog

Announcing our New Partnership with Qualia

July 26, 2016

We're thrilled to announce our partnership with Qualia Media, the leading SaaS-based cross-device marketing technology platform […]

Blog

Location Data the Key to Cross-Channel Attribution

July 25, 2016

As cross-channel advertising becomes more sophisticated, the need for cross-channel attribution and measurement has increased. […]

Blog, Under the Hood

Under the Hood Series: The Cleanliness of Context

July 19, 2016

This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem […]

Blog

Who Stands to Gain from the Sports Authority Closures?

July 18, 2016

Interested how mobile location data can accurately predict retail foot traffic? We analyzed the retailers that may benefit […]

Blog

What Does #PokemonGO Mean for Location Data?

July 13, 2016

AdExchanger's Allison Schiff spoke with our president, David Staas, to discuss the impact of Pokémon Go on location […]

Blog

Mobile Beyond the Screen: A Panel Discussion

July 11, 2016

“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. […]

Blog

NinthDecimal Joins The Network Advertising Initiative

July 8, 2016

We're thrilled to announce NinthDecimal as the newest member of the Network Advertising Initiative (NAI). The NAI is a non-profit, […]

Blog

Download Now: Full Sports Authority Insights

June 22, 2016

After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, […]

Blog, Under the Hood

Under the Hood Series: The Drift Zone

May 23, 2016

This is the second article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem […]

Blog

NinthDecimal listed as a “Cool Vendor” in its “Cool Vendors in Mobile Marketing, 2016” report

May 14, 2016

Adding another notch on the wall of great things happening at NinthDecimal, we are proud to announce that NinthDecimal is […]

Blog, Under the Hood

Under the Hood Series: The Blue Dot Effect

May 13, 2016

Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location […]

Attending

Cannes Lions 2019

June 17, 2019

Cannes Lions has been championing creativity since 1954. Today, it’s the world’s biggest festival and awards for the […]

Attending

Advertising Week NYC

September 23, 2019

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Speaking

LSA Place Conference

October 15, 2019

The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]

Attending

AdTech OOH New York

October 17, 2019

Learn More

Trending

Check out our latest news, announcements & upcoming events

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

Offline Attribution Partner

as

Integrate Out-Of-Home and Mobile Advertising for Cross-Channel Brand Engagement

&

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

Engagement

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Becomes the First Location Data Company to Join the ﻿﻿Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News

Press Releases

Blog

Events

Follow Us

Industry Membership

Cookie and Privacy Settings

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors