Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Offline Attribution Partner

as

&

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

Learn More

NinthDecimal Audience Intelligence

Fuels RaceTrac's 'Drive-to-Store' Campaign to

Reach New & Existing Customers

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News Press Releases Blog Events

In the News

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

January 12, 2017

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV […]

In the News

Mobile Agency Of The Year: The Media Kitchen

December 30, 2016

In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition […]

In the News

10 Entrepreneurs Share Their 'Big Dream' for 2017

December 28, 2016

What is coming for next year? These leaders have a big dream they want to share. What will the new year bring for most […]

Published Article

How to Reap the Benefits of Increasing Automation in 2017

December 28, 2016

Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, […]

Published Article

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

December 20, 2016

Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. […]

Published Article

Why People-Based Marketing Platforms Will Begin to Dominate in 2017

December 19, 2016

This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in […]

Published Article

Brick-and-Mortar Retailers Can Take Back The Holiday Momentum

November 22, 2016

With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail […]

Published Article

How Pokemon Go Reveals New Location Data Opportunities for Businesses

August 18, 2016

The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more […]

Published Article

Why Mobile Programmatic Will Become An Advertising Necessity

March 21, 2016

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have […]

Published Article

How Data Is Poised to Significantly Transform Local Marketing

March 1, 2016

Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace […]

Press Releases

Press Release

NinthDecimal Launches Industry’s First Audience Targeted Mobile Video Solution

June 9, 2014

TubeMogul is named the company’s first buy-side partner, bringing together the premiere software for video ad buying with […]

Press Release

JiWire to Moderate Audience Intelligence Panel at Mobile Media Upfront

May 13, 2014

Marketers to Learn How to Effectively Engage Consumers During Mobile Moments at Prestigious Industry Event SAN FRANCISCO […]

Press Release

JiWire Announces Latest Release of Mobile Audience Intelligence Platform

April 1, 2014

Enabling Marketers to Leverage JiWire's Proprietary Audience Data for Programmatic and First and Third Party Integration […]

Press Release

JiWire Celebrates Banner Year in 2013

February 26, 2014

Over 100 Percent Growth in Mobile Revenue, Fourth-Quarter Profitability, and Noteworthy Increase in Brand Advertisers and […]

Press Release

JiWire Mobile Audience Insights Report: Mobile Advertising Has Measurable Effect on Consumers’ QSR and Casual Dining Choices; Emerges as Key Factor in Consumer Path to Purchase

February 12, 2014

Mobile is Consumers’ Preferred Source of Information For Dining Decisions 117% Over Online SAN FRANCISCO — February […]

Press Release

JiWire Announces Top Trends in Mobile Marketing for 2014

January 23, 2014

Company Identifies Marketers' Ability to Leverage Big Data in Mobile as Key to Closing $20B Audience Gap SAN FRANCISCO […]

Press Release

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

December 17, 2013

JiWire Launches Enhanced Mobile Audiences Based on Where Consumers Spend Their Time and Money by Marrying Its Robust Mobile […]

Press Release

JiWire Mobile Audience Insights Report: Mobile Emerges as Critical Tool for CPG Brands in the Consumer Path to Purchase

November 20, 2013

Mobile Integral in Reaching Consumers, Influencing Buying Decisions; Increased In-Store Foot Traffic Directly Linked to Mobile […]

Press Release

JiWire Unveils Location Conversion Index, the Mobile Industry's Most Accurate Drive-to-Retail Metric

October 2, 2013

Enabling Advertisers to Accurately Measure the ROI of Their Mobile Ad Campaign. JiWire, the leading location-powered mobile […]

Press Release

JiWire Uncovers Surprising Facts on Consumer Shopping and Purchase Behavior on Mobile Devices in its Q2 Mobile Audience Insights Report

August 20, 2013

In-store mobile device usage has increased 25 percent since 2012. JiWire, the leading location-powered mobile advertising […]

Press Release

JiWire Wins Prestigious AlwaysOn Global 250 Award, Celebrates Industry Achievement

July 20, 2013

The Leading Location-Powered Mobile Advertising & Data Platform Recognized for Its Innovation and Industry Leadership. JiWire, […]

Press Release

JiWire Reveals How Mobile is Transforming Consumer Behavior Related to Travel and Hospitality in its Q1 Mobile Audience Insights Report

May 22, 2013

52 percent of consumers used a mobile device to book travel in the last 90 days. JiWire, the leading location-powered […]

Press Release

JiWire Named Red Herring Top 100 North America Award Finalist

May 9, 2013

The leading location-powered mobile advertising & data platform honored among 2013 Top Private Technology Ventures. JiWire, […]

Press Release

JiWire Adds Mobile & Advertising Industry Veterans Greg Archibald and Todd Rose to Its Executive Team

March 14, 2013

Strategic hires expand JiWire’s leadership expertise and amplify the company’s momentum in the mobile advertising Mmarket. JiWire, […]

Press Release

JiWire Reveals Mobile Audience Trends About the Connected Shopper, Device Adoption and Public Wi-Fi Usage in its Q4 Mobile Audience Insights Report

February 28, 2013

80% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop. JiWire, the […]

Blog

An Intimate CES Gathering with NinthDecimal and comScore

January 6, 2017

On Thursday, 1/5/17, NinthDecimal hosted a soirée during CES at the beautiful SW Veranda at the Wynn Las Vegas, co-sponsored by partner comScore.

Blog

The Rising Growth of Programmatic & More Insights In Our 2016 Programmatic Review

January 5, 2017

According to eMarketer, more than 80 percent of display ads will be transacted programmatically by 2018. Higher-quality […]

Blog

NinthDecimal Gives Back: Volunteering at GLIDE

December 16, 2016

Yesterday, the San Francisco NinthDecimal team was overjoyed to volunteer for GLIDE, a well-known charity organization […]

Blog

NinthDecimal & Trilia Share the Stage at BIA/Kelsey NEXT

December 13, 2016

On 12/6/16, Sable Mi (NinthDecimal, VP, Head of Research & Analytics) joined Jeffrey Cavallo (Trilia, Associate Director, […]

Blog

Live from Brand Innovators Summit, Life at the Intersection of Content & Commerce

December 6, 2016

On 12/1/16, Todd Adest (NinthDecimal, VP of Sales) moderated a panel of esteemed individuals at the Brand Innovators Summit […]

Blog

NinthDecimal Presents at iMedia Summit on How Physical World Data Can Help Buyers Understand the Consumer’s Journey

November 7, 2016

Cracking a home run at iMedia’s “The Future of Content, Publishing, & Media Buying” was our MVP Lauren Zukowski, […]

Blog

#9DTreats

October 31, 2016

Happy Halloween from NinthDecimal and All of Our Clients & Partners!

Blog

9D University Rocked Carat's Mobile Day

October 26, 2016

It was back to school for those at the Carat Mobile Immersion Day. A special appearance was made by “Professor” Kevin […]

Blog

NinthDecimal Puts 6 Common Location-based Measurement Myths to the Test During a Recent Webinar

October 21, 2016

Several hundred of the industry’s finest tuned into NinthDecimal’s webinar last week to set the record straight on […]

Blog

TiVo Research Used NinthDecimal Data for Q2 State of TV Report

October 16, 2016

TiVo Research released its quarterly Q2 State of TV Report, which tracks time-shifting using TiVo's Media TRAnalytics data […]

Blog

NinthDecimal and Nielsen Catalina Solutions Give a Reason to Love Hump Day

October 5, 2016

On Wednesday, 9/28/16, NinthDecimal hosted its 3rd annual AdWeek soirée at the Haven Rooftop at the Sanctuary Hotel, co-sponsored […]

Blog

Busting the Myths of Location-Based Measurement

September 19, 2016

Offline Attribution in the World of Digital The ecommerce world has a host of data available for marketers to gauge success […]

Blog

NinthDecimal University Makes the Grade at Kepler Group

September 14, 2016

On Friday, 9/9/16, NinthDecimal held its first ever NinthDecimal University Orientation at Kepler Group. “Professor” […]

Blog

Learn About Offline Attribution in Our Brand New Measurement Playbook

September 1, 2016

NinthDecimal is proud to share our hot-off-the-press Measurement Playbook, aimed to educate the ecosystem on how location […]

Blog

ARF Interviews NinthDecimal President, David Staas in Sunny Cannes

August 23, 2016

David Staas, President at NinthDecimal was interviewed by Gayle Fuguitt, CEO and President, The Advertising Research Foundation […]

Speaking

BrandGarage Summit: Rethinking Corporate Innovation & Leadership

October 3, 2018

An invite-only gathering designed to increase collaboration between the Fortune 500 in retail, CPG, media and the technology […]

Attending

AdExchanger Programmatic I/O New York

October 25, 2018

Join 1,500+ attendees at AdExchanger’s Programmatic I/O conference in New York — the original and world’s largest conference […]

Attending

2019 International CES

January 8, 2019

CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the […]

Attending

Cannes Lions 2019

June 17, 2019

THE 66TH INTERNATIONAL FESTIVAL OF CREATIVITY Cannes Lions has been championing creativity since 1954. Today, it’s the […]

Trending

Check out our latest news, announcements & upcoming events

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

Offline Attribution Partner

as

Integrate Out-Of-Home and Mobile Advertising for Cross-Channel Brand Engagement

&

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

Engagement

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Becomes the First Location Data Company to Join the ﻿﻿Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News

Press Releases

Blog

Events

Follow Us

Industry Membership

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors