In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.

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Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

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Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

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D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

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of Their Digital Marketing Efforts

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NinthDecimal Partners with Roku^®️ to

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Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯❯❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

NinthDecimal joins InMarket to create the definitive leader in real-time, data-driven marketing

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In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.

ECONOMIC RECOVERY USE CASE:

DOWNLOAD THE REPORT

Localogy Leaders

Listen Now

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

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Uncover insights to understand your consumers’ new path-to-purchase

In the News Press Releases Blog Events

In the News

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

October 25, 2017

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic […]

Featured Article

Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

Featured Article

4 Location Data Myths That Hold Back Your Marketing Strategy

September 6, 2017

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]

Published Article

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

August 21, 2017

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]

Featured Article

Key Ways to Inspire Foodies to Action With Paid Social Creative

August 2, 2017

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food […]

In the News

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Featured Article

Facebook stock jumps after company beats on earnings and says it will spend less

July 26, 2017

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue […]

In the News

Android and iOS Updates Pump the Brakes on Location Data

July 17, 2017

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, […]

Published Article

The Future of TV Metrics

July 7, 2017

How new KPIs are turning the industry upside down How we consume TV continues to fragment while the notion of TV has become […]

Featured Article

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

July 5, 2017

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. […]

In the News

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

June 29, 2017

"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also […]

In the News

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

June 29, 2017

San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile […]

In the News

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence

June 22, 2017

Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform […]

In the News

RaceTrac stores see 47% gain in visits from mobile campaign

June 12, 2017

RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a […]

In the News

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

May 10, 2017

It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies […]

Press Releases

Press Release

Celebrating 75! NinthDecimal’s Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns

September 16, 2015

SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced […]

Press Release

NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution

September 15, 2015

NinthDecimal’s LCI® Will Leverage Tapad’s Cross-Device Data To Provide Marketers With Campaign Measurement & Insights SAN […]

Press Release

New Report from NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015

July 22, 2015

Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign SAN FRANCISCO […]

Press Release

NinthDecimal Named AlwaysOn Global 250 Winner for Third Consecutive Year

July 16, 2015

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]

Press Release

NinthDecimal Mobile Audience Insights Report Reveals Increasing Mobile Ad Effectiveness in Driving In-Store Foot Traffic

June 8, 2015

Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits SAN […]

Press Release

NinthDecimal Launches LCI^® Verified Partner Program, Providing Brands, Publishers and Ad Networks With the Industry’s First Omni-Channel Measurement Standard

April 1, 2015

LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World […]

Press Release

ZenithOptimedia and NinthDecimal’s Exclusive Partnership Delivers Industry-First Omni-Channel In-Store Measurement Platform

March 30, 2015

Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI SAN FRANCISCO — […]

Press Release

NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers' Path-to-Purchase

January 21, 2015

70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013 SAN FRANCISCO […]

Press Release

NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner

October 31, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile […]

Press Release

NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer

October 23, 2014

Mobile Leader Continues to Accelerate Momentum With Hire of Digital Media Veteran SAN FRANCISCO —October 23, 2014 — […]

Press Release

NinthDecimal to Discuss How Unlocking Audiences Across the Mobile Ecosystem Enables Marketers to Take a People-Centric Approach to Their Campaigns During Advertising Week 2014

September 23, 2014

Learn from Industry Experts How Marketers Are Leveraging Mobile Audience Intelligence to Uniquely Engage Their Audiences […]

Press Release

NinthDecimal Mobile Audience Insights Report Reveals New Opportunities for Retailers to Influence Shoppers on Their Smartphones Throughout Their Path-to-Purchase

September 16, 2014

Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping SAN FRANCISCO, […]

Press Release

NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner for the Fourth Consecutive Year

August 26, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]

Press Release

NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution

August 4, 2014

Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading […]

Press Release

NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year

July 22, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]

Blog

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Blog

Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

July 7, 2017

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising […]

Blog

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

June 30, 2017

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the […]

Blog

Announcing our Partnership with Affinity Solutions

June 21, 2017

We're excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. […]

Blog

Carat Makes The Grade at 9DU

June 7, 2017

School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting […]

Blog

9Dialogues: Featuring Ryan Kanterman

May 31, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office

May 4, 2017

Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First […]

Blog

9Dialogues: Featuring Liam Beesley

May 1, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal and Tru Optik Form An Over-The-Top Partnership

April 19, 2017

We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform […]

Blog

Media Innovator Joins NinthDecimal's Board of Directors

April 18, 2017

We're excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American […]

Blog

Samsung & Starcom Share Location Insights with MMA Audience

April 17, 2017

Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss […]

Blog

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

April 14, 2017

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel […]

Blog

Bottoms Up to a High Video Completion Rate

March 30, 2017

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting […]

Blog

Partnership With AdColony To Create Immediate Market Growth Opportunities

March 23, 2017

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement […]

Blog

Foot Traffic Verifies NFL Viewership Decline

March 15, 2017

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game --- […]

Panelist

LiveRamp Partner Webinar

October 29, 2020

If COVID-19 has proven anything to advertisers, it’s that driving smarter, effective, and efficient marketing is more important […]

Attending

International CES 2021

January 6, 2021

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

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Check out our latest news, announcements & upcoming events

In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.

ECONOMIC RECOVERY USE CASE:

Localogy Leaders

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯❯❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.

ECONOMIC RECOVERY USE CASE:

Localogy Leaders

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Uncover insights to understand your consumers’ new path-to-purchase

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NinthDecimal Partners with Roku^®️ to