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NinthDecimal joins InMarket to create the
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In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.
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Localogy Leaders
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Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements
Navigating the Impact of COVID-19
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working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
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of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

powered by
NinthDecimal joins InMarket to create the definitive leader in real-time, data-driven marketing
Read Announcement ❯



In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.
ECONOMIC RECOVERY USE CASE:
DOWNLOAD THE REPORT
Localogy Leaders
Listen Now
Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements
Navigating the Impact of COVID-19
Learn More


working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
Read More
Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives
Learn HowIn the News


Attribution and Measurement are Creating a Data Management Arms Race
David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

4 Location Data Myths That Hold Back Your Marketing Strategy
While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down
Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]

Key Ways to Inspire Foodies to Action With Paid Social Creative
Opinion: Dining engages multiple senses, and visuals are an important part of the experience
Americans spent more on food […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Facebook stock jumps after company beats on earnings and says it will spend less
Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue […]

Android and iOS Updates Pump the Brakes on Location Data
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, […]

The Future of TV Metrics
How new KPIs are turning the industry upside down
How we consume TV continues to fragment while the notion of TV has become […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. […]

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ
"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also […]

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile […]

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform […]

RaceTrac stores see 47% gain in visits from mobile campaign
RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a […]

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies […]
Press Releases
Celebrating 75! NinthDecimal’s Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns
SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced […]
NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution
NinthDecimal’s LCI® Will Leverage Tapad’s Cross-Device Data To Provide Marketers With Campaign Measurement & Insights
SAN […]
New Report from NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015
Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign
SAN FRANCISCO […]
NinthDecimal Named AlwaysOn Global 250 Winner for Third Consecutive Year
The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]
NinthDecimal Mobile Audience Insights Report Reveals Increasing Mobile Ad Effectiveness in Driving In-Store Foot Traffic
Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits
SAN […]
NinthDecimal Launches LCI® Verified Partner Program, Providing Brands, Publishers and Ad Networks With the Industry’s First Omni-Channel Measurement Standard
LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World […]
ZenithOptimedia and NinthDecimal’s Exclusive Partnership Delivers Industry-First Omni-Channel In-Store Measurement Platform
Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI
SAN FRANCISCO — […]
NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers' Path-to-Purchase
70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013
SAN FRANCISCO […]
NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner
The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile […]
NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer
Mobile Leader Continues to Accelerate Momentum With Hire of Digital Media Veteran
SAN FRANCISCO —October 23, 2014 — […]
NinthDecimal to Discuss How Unlocking Audiences Across the Mobile Ecosystem Enables Marketers to Take a People-Centric Approach to Their Campaigns During Advertising Week 2014
Learn from Industry Experts How Marketers Are Leveraging Mobile Audience Intelligence to Uniquely Engage Their Audiences […]
NinthDecimal Mobile Audience Insights Report Reveals New Opportunities for Retailers to Influence Shoppers on Their Smartphones Throughout Their Path-to-Purchase
Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping
SAN FRANCISCO, […]
NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner for the Fourth Consecutive Year
The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]
NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution
Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading […]
NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year
The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]
Blog
‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]
Webinar Round-Up: Full-Funnel Attribution Success & Future of Television
Everything you missed, on-demand.
OTT Marketing Cloud with Tru Optik
You know NinthDecimal enables advanced TV advertising […]
NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign
As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the […]
Announcing our Partnership with Affinity Solutions
We're excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. […]
Carat Makes The Grade at 9DU
School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting […]
9Dialogues: Featuring Ryan Kanterman
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office
Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First […]
9Dialogues: Featuring Liam Beesley
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
NinthDecimal and Tru Optik Form An Over-The-Top Partnership
We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform […]
Media Innovator Joins NinthDecimal's Board of Directors
We're excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American […]
Samsung & Starcom Share Location Insights with MMA Audience
Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss […]
“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference
Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel […]
Bottoms Up to a High Video Completion Rate
It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting […]
Partnership With AdColony To Create Immediate Market Growth Opportunities
We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement […]
Foot Traffic Verifies NFL Viewership Decline
Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game --- […]
Events

LiveRamp Partner Webinar
If COVID-19 has proven anything to advertisers, it’s that driving smarter, effective, and efficient marketing is more important […]

International CES 2021
Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]