



working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
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Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity
Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>




First Location Data Company to Join the Network Advertising Initiative Board of Directors
becomes the

Read How >
NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics


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NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year



working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
Read More
Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives
Learn HowIn the News


Android and iOS Updates Pump the Brakes on Location Data
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, […]

The Future of TV Metrics
How new KPIs are turning the industry upside down
How we consume TV continues to fragment while the notion of TV has become […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. […]

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ
"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also […]

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile […]

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence
Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform […]

RaceTrac stores see 47% gain in visits from mobile campaign
RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a […]

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies […]

NinthDecimal Appoints Manish Bhatia, to Board of Directors
NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, […]

NinthDecimal Debuts First Single Cross-Device Native Ad Solution
NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index […]

Audience Data and Measurement Businesses Pay Off for NinthDecimal
This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth […]

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in […]

NinthDecimal Riding Data-Driven Demand
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. […]

3 Ways Marketers Can Leverage Advertising’s Automation Revolution
The marketing automation revolution is growing beyond digital this year.
Digital media introduced the game-changing programmatic […]
Press Releases
Celebrating 75! NinthDecimal’s Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns
SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced […]
NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution
NinthDecimal’s LCI® Will Leverage Tapad’s Cross-Device Data To Provide Marketers With Campaign Measurement & Insights
SAN […]
New Report from NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015
Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign
SAN FRANCISCO […]
NinthDecimal Named AlwaysOn Global 250 Winner for Third Consecutive Year
The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]
NinthDecimal Mobile Audience Insights Report Reveals Increasing Mobile Ad Effectiveness in Driving In-Store Foot Traffic
Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits
SAN […]
NinthDecimal Launches LCI® Verified Partner Program, Providing Brands, Publishers and Ad Networks With the Industry’s First Omni-Channel Measurement Standard
LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World […]
ZenithOptimedia and NinthDecimal’s Exclusive Partnership Delivers Industry-First Omni-Channel In-Store Measurement Platform
Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI
SAN FRANCISCO — […]
NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers' Path-to-Purchase
70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013
SAN FRANCISCO […]
NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner
The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile […]
NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer
Mobile Leader Continues to Accelerate Momentum With Hire of Digital Media Veteran
SAN FRANCISCO —October 23, 2014 — […]
NinthDecimal to Discuss How Unlocking Audiences Across the Mobile Ecosystem Enables Marketers to Take a People-Centric Approach to Their Campaigns During Advertising Week 2014
Learn from Industry Experts How Marketers Are Leveraging Mobile Audience Intelligence to Uniquely Engage Their Audiences […]
NinthDecimal Mobile Audience Insights Report Reveals New Opportunities for Retailers to Influence Shoppers on Their Smartphones Throughout Their Path-to-Purchase
Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping
SAN FRANCISCO, […]
NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner for the Fourth Consecutive Year
The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]
NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution
Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading […]
NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year
The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]
Blog
Carat Makes The Grade at 9DU
School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting […]
9Dialogues: Featuring Ryan Kanterman
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
NinthDecimal Infographic: DC Movers, The Data Behind the President's First 100 Days in Office
Millennials, Healthcare Professionals and Household Income Rise Among New D.C. Residents Following the President’s First […]
9Dialogues: Featuring Liam Beesley
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
NinthDecimal and Tru Optik Form An Over-The-Top Partnership
We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform […]
Media Innovator Joins NinthDecimal's Board of Directors
We're excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American […]
Samsung & Starcom Share Location Insights with MMA Audience
Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss […]
“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference
Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel […]
9Dialogues: Featuring Nick Salinas
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
Bottoms Up to a High Video Completion Rate
It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting […]
Partnership With AdColony To Create Immediate Market Growth Opportunities
We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement […]
Foot Traffic Verifies NFL Viewership Decline
Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game --- […]
NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017
On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion […]
9Dialogues: Featuring Stephanie Vandenberg
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this installment […]
Register: Stages of a Digital Marketing Campaign Webinar
Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial […]
Events

Cannes Lions 2019
Cannes Lions has been championing creativity since 1954. Today, it’s the world’s biggest festival and awards for the […]

Advertising Week NYC
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

LSA Place Conference
The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]

AdTech OOH New York
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