Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Offline Attribution Partner

as

&

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

Learn More

NinthDecimal Audience Intelligence

Fuels RaceTrac's 'Drive-to-Store' Campaign to

Reach New & Existing Customers

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News Press Releases Blog Events

In the News

Android and iOS Updates Pump the Brakes on Location Data

July 17, 2017

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, […]

Published Article

The Future of TV Metrics

July 7, 2017

How new KPIs are turning the industry upside down How we consume TV continues to fragment while the notion of TV has become […]

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

July 5, 2017

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. […]

In the News

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

June 29, 2017

"This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also […]

In the News

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

June 29, 2017

San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile […]

In the News

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence

June 22, 2017

Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform […]

In the News

RaceTrac stores see 47% gain in visits from mobile campaign

June 12, 2017

RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a […]

In the News

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

May 10, 2017

It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies […]

In the News

NinthDecimal Appoints Manish Bhatia, to Board of Directors

April 19, 2017

NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, […]

In the News

NinthDecimal Debuts First Single Cross-Device Native Ad Solution

April 13, 2017

NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index […]

In the News

Audience Data and Measurement Businesses Pay Off for NinthDecimal

March 9, 2017

This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth […]

In the News

NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

March 8, 2017

Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in […]

In the News

NinthDecimal Riding Data-Driven Demand

March 8, 2017

Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. […]

Published Article

3 Ways Marketers Can Leverage Advertising’s Automation Revolution

February 3, 2017

The marketing automation revolution is growing beyond digital this year. Digital media introduced the game-changing programmatic […]

In the News

Acxiom Expands NinthDecimal Location Data Partnership

January 24, 2017

The growth of location data sharing just keeps chugging along. The latest is an expansion of a pair-up between mobile […]

Press Releases

Press Release

NinthDecimal Announces Cross-Device Partnership With Tapad For Offline Attribution

September 15, 2015

NinthDecimal’s LCI® Will Leverage Tapad’s Cross-Device Data To Provide Marketers With Campaign Measurement & Insights SAN […]

Press Release

New Report from NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015

July 22, 2015

Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign SAN FRANCISCO […]

Press Release

NinthDecimal Named AlwaysOn Global 250 Winner for Third Consecutive Year

July 16, 2015

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]

Press Release

NinthDecimal Mobile Audience Insights Report Reveals Increasing Mobile Ad Effectiveness in Driving In-Store Foot Traffic

June 8, 2015

Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits SAN […]

Press Release

NinthDecimal Launches LCI^® Verified Partner Program, Providing Brands, Publishers and Ad Networks With the Industry’s First Omni-Channel Measurement Standard

April 1, 2015

LCI® Offline Attribution Platform Provides Verified Partners With Unique Visibility Into How Advertising Impacts Physical-World […]

Press Release

ZenithOptimedia and NinthDecimal’s Exclusive Partnership Delivers Industry-First Omni-Channel In-Store Measurement Platform

March 30, 2015

Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI SAN FRANCISCO — […]

Press Release

NinthDecimal CPG Mobile Audience Insights Report Reveals New Data Around Mobile’s Continued Transformation of Consumers' Path-to-Purchase

January 21, 2015

70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013 SAN FRANCISCO […]

Press Release

NinthDecimal Again Selected by AlwaysOn as an OnMobile Top 100 Winner

October 31, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile […]

Press Release

NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer

October 23, 2014

Mobile Leader Continues to Accelerate Momentum With Hire of Digital Media Veteran SAN FRANCISCO —October 23, 2014 — […]

Press Release

NinthDecimal to Discuss How Unlocking Audiences Across the Mobile Ecosystem Enables Marketers to Take a People-Centric Approach to Their Campaigns During Advertising Week 2014

September 23, 2014

Learn from Industry Experts How Marketers Are Leveraging Mobile Audience Intelligence to Uniquely Engage Their Audiences […]

Press Release

NinthDecimal Mobile Audience Insights Report Reveals New Opportunities for Retailers to Influence Shoppers on Their Smartphones Throughout Their Path-to-Purchase

September 16, 2014

Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping SAN FRANCISCO, […]

Press Release

NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner for the Fourth Consecutive Year

August 26, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]

Press Release

NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution

August 4, 2014

Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading […]

Press Release

NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year

July 22, 2014

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the […]

Press Release

JiWire Rebrands as NinthDecimal Illuminating Its Precise Audience Intelligence

June 9, 2014

New Brand Reflects NinthDecimal’s Mission to Deliver the Most Comprehensive Understanding of Consumers Across All Media […]

Blog

9Dialogues: Featuring Liam Beesley

May 1, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal and Tru Optik Form An Over-The-Top Partnership

April 19, 2017

We’re excited to announce a new partnership with Tru Optik, the only audience measurement and data management platform […]

Blog

Media Innovator Joins NinthDecimal's Board of Directors

April 18, 2017

We're excited to officially announce that Manish Bhatia, former comScore executive and current CEO of the North American […]

Blog

Samsung & Starcom Share Location Insights with MMA Audience

April 17, 2017

Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss […]

Blog

“Data Portability” and “Device Agnostic” Surface as Central Themes During Tru Optik’s INFronts Conference

April 14, 2017

Last week, NinthDecimal had the pleasure of attending Tru Optik’s s INFronts conference, hosted at the Crosby Street Hotel […]

Blog

9Dialogues: Featuring Nick Salinas

April 3, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

Bottoms Up to a High Video Completion Rate

March 30, 2017

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting […]

Blog

Partnership With AdColony To Create Immediate Market Growth Opportunities

March 23, 2017

We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement […]

Blog

Foot Traffic Verifies NFL Viewership Decline

March 15, 2017

Super Bowl 51 TV viewership was the lowest in three years as 111.3 million football fans tuned in to watch the big game --- […]

Blog

NinthDecimal and TruSignal Discuss Partnership, Big Data, and More at RampUp2017

March 7, 2017

On 3/6/17, Brian Slitt, CRO, NinthDecimal, presented at LiveRamp RampUp17 with Dave Oliveira, CRO, TruSignal. The discussion […]

Blog

9Dialogues: Featuring Stephanie Vandenberg

March 1, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

Register: Stages of a Digital Marketing Campaign Webinar

February 16, 2017

Putting together a successful digital proximity marketing campaign requires careful planning and execution. From initial […]

Blog

Swarovski Measures Ad Campaign Across Media Channels… And It Sparkles!

February 14, 2017

Valentine's Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski's […]

Blog

9Dialogues: Featuring Sable Mi

February 1, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

IAB Honors Kevin Ching, NinthDecimal’s VP, Product

January 27, 2017

Congratulations to Kevin Ching, who’s being honored with an IAB 2017 Service Excellence Awards for his work on […]

Speaking

BrandGarage Summit: Rethinking Corporate Innovation & Leadership

October 3, 2018

An invite-only gathering designed to increase collaboration between the Fortune 500 in retail, CPG, media and the technology […]

Attending

AdExchanger Programmatic I/O New York

October 25, 2018

Join 1,500+ attendees at AdExchanger’s Programmatic I/O conference in New York — the original and world’s largest conference […]

Attending

2019 International CES

January 8, 2019

CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the […]

Attending

Cannes Lions 2019

June 17, 2019

THE 66TH INTERNATIONAL FESTIVAL OF CREATIVITY Cannes Lions has been championing creativity since 1954. Today, it’s the […]

Trending

Check out our latest news, announcements & upcoming events

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

Offline Attribution Partner

as

Integrate Out-Of-Home and Mobile Advertising for Cross-Channel Brand Engagement

&

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

Engagement

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Becomes the First Location Data Company to Join the ﻿﻿Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News

Press Releases

Blog

Events

Follow Us

Industry Membership

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors