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Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

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B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

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of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯❯❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness ❯❯❯

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More ❯

Localogy Leaders

Listen Now

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

In the News Press Releases Blog Events

In the News

Featured Article

O2O Measurement and Marketing 2018

May 16, 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]

Featured Article

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

March 30, 2018

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]

In the News

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

March 15, 2018

NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats […]

Published Article

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

February 22, 2018

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]

Featured Article

The Challenges of Mobile Measurement and Targeting

February 1, 2018

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]

In the News

Location data connect dots between fast food customers and their at-home TV habits

February 1, 2018

NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. […]

Featured Article

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

January 29, 2018

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]

Featured Article

6 Self-Service Location Intelligence Solutions

January 9, 2018

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]

Featured Article

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

December 10, 2017

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]

In the News

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 16, 2017

NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in […]

In the News

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

November 15, 2017

In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive […]

Featured Article

NinthDecimal Launches Website-to-Store Attribution Solution

November 15, 2017

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]

Featured Article

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

November 15, 2017

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]

In the News

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

October 25, 2017

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic […]

Featured Article

Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

Press Releases

Press Release

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

March 23, 2017

SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location […]

Press Release

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

March 8, 2017

SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it […]

Press Release

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

January 24, 2017

SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a […]

Press Release

Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence

September 8, 2016

SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale

July 26, 2016

NEW YORK, NY - (Marketwired - July 26, 2016) - Qualia Media, the leading SaaS-based cross-device marketing technology […]

Press Release

NinthDecimal Study Predicts Which Stores Will Benefit Most From Sports Authority Closing

July 18, 2016

SAN FRANCISCO, CA - (Marketwired - Jul 18, 2016) - NinthDecimal, the leading omni-channel audience and measurement company, […]

Press Release

NinthDecimal’s New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape

June 30, 2016

SAN FRANCISCO — June 30, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Achieves 190 Percent Annual Growth Fueled by Increasing Customer Demand

May 16, 2016

SAN FRANCISCO — May 16, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Is Named a “Cool Vendor” by Gartner

May 10, 2016

SAN FRANCISCO — May 10, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year

April 20, 2016

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]

Press Release

NinthDecimal’s Industry-Leading LCI^® Offline Attribution Platform Accelerates Growth With 155 LCI^® Verified Partners and New Cross-Device Measurement Benchmarks

April 14, 2016

Largest Measured Audience for In-Store Attribution Solves Marketers’ Challenge of Measuring Campaign Impact on Consumers’ […]

Press Release

New Report From NinthDecimal Reveals Mobile Programmatic Ad Buys Quadrupled in 2015

March 30, 2016

Infographic Data Uncovers the Rise of CPG Brands to Become Number One Programmatic Buyer, Along With Growing Adoption Among […]

Press Release

NinthDecimal Ranked No. 210 on Inc. 500 List of Fastest-Growing Private U.S. Companies

October 22, 2015

The Leading Mobile Audience Intelligence Company Is Recognized for Its 2,028 Percent Growth Over Three Years, 19th Highest […]

Press Release

NinthDecimal Transforms TV Advertising Market with the Introduction of a New Closed-Loop TV Planning and Measurement Solution

October 14, 2015

LCI® TV Provides Marketers With New Conversion Metrics That Identify How TV Advertising Affects Consumer Behavior in the […]

Press Release

NinthDecimal and TiVo Research Partner to Measure Impact of TV Ad Spend on Consumer Real-World Behavior

October 14, 2015

Measurement Solution Provides Marketers With New Conversion Metrics That Show TV Viewership ROI SAN FRANCISCO and SAN […]

Blog

Three Ways to Think Omni-Channel This Year

March 8, 2018

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The […]

Blog

9Dialogues Featuring Lauren Zukowski

February 15, 2018

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this […]

Blog

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

January 30, 2018

On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and […]

Blog

9Dialogues Featuring Amy Caplan

December 5, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI^®

November 15, 2017

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. […]

Blog

NinthDecimal Chimes In On 2018 Retail Trends

November 6, 2017

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s […]

Blog

NinthDecimal Takes Center Stage at Programmatic I/O

November 2, 2017

Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger […]

Blog

3 Ways to Use CRM Data You’ve Likely Never Considered

October 17, 2017

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady […]

Blog

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

October 10, 2017

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement […]

Blog

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

September 29, 2017

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner […]

Blog

Elated at eXelate

September 22, 2017

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation […]

Blog

Webinar: How to Get the Most Out of Your CRM Data

September 16, 2017

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and […]

Blog

9Dialogues: Featuring Brian Kilmer

September 6, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

August 18, 2017

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, […]

Blog

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Attending

International CES 2020

January 5, 2020

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Attending

LiveRamp RampUp 2020

March 2, 2020

The Premier Conference for Leaders in Mar Tech. Get real advice on challenges you’re facing. Meet and network with industry […]

Attending

Cannes Lions 2020

June 22, 2020

The world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Learn […]

Attending

Shoptalk 2020

September 14, 2020

Shoptalk is where 8,500+ retail changemakers come together every year to create the future of retail. For 5 years, it […]

Attending

Advertising Week NYC 2020

October 5, 2020

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Attending

International CES 2021

January 6, 2021

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Trending

Check out our latest news, announcements & upcoming events

Localogy Leaders

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯❯❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More ❯

Localogy Leaders

Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

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