D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Offline Attribution Partner

as

&

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

NinthDecimal Launches Industry’s First Website-To-Store Attribution Solution

Learn More

NinthDecimal Audience Intelligence

Fuels RaceTrac's 'Drive-to-Store' Campaign to

Reach New & Existing Customers

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News Press Releases Blog Events

In the News

Featured Article

The Challenges of Mobile Measurement and Targeting

February 1, 2018

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented […]

In the News

Location data connect dots between fast food customers and their at-home TV habits

February 1, 2018

NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. […]

Featured Article

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

January 29, 2018

'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's […]

Featured Article

6 Self-Service Location Intelligence Solutions

January 9, 2018

When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions […]

Featured Article

NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic

December 10, 2017

When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it […]

In the News

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 16, 2017

NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in […]

In the News

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

November 15, 2017

In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive […]

Featured Article

NinthDecimal Launches Website-to-Store Attribution Solution

November 15, 2017

NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping […]

Featured Article

Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?

November 15, 2017

For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, […]

In the News

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

October 25, 2017

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic […]

Featured Article

Attribution and Measurement are Creating a Data Management Arms Race

September 7, 2017

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, […]

Featured Article

4 Location Data Myths That Hold Back Your Marketing Strategy

September 6, 2017

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming […]

Published Article

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

August 21, 2017

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing […]

Featured Article

Key Ways to Inspire Foodies to Action With Paid Social Creative

August 2, 2017

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food […]

In the News

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Press Releases

Press Release

AdColony and NinthDecimal Enter Strategic Partnership that Marries Industry-Leading Mobile Video and Location Intelligence

March 23, 2017

SAN FRANCISCO & LOS ANGELES — Mar. 23, 2017 — NinthDecimal, the leading marketing platform powered by location […]

Press Release

NinthDecimal Achieves Profitability in 2016 Driven by Growth in Audience Data and Measurement Businesses

March 8, 2017

SAN FRANCISCO — Mar. 8, 2017 — NinthDecimal, the marketing platform powered by location data, today announced it […]

Press Release

NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

January 24, 2017

SAN FRANCISCO — Jan. 24, 2017 — NinthDecimal, the marketing platform powered by location data, today announced a […]

Press Release

Trilia Partners With NinthDecimal to Give Top Brands Real-Time Access to Omni-Channel Measurement and Unique Audience Intelligence

September 8, 2016

SAN FRANCISCO — Sept. 8, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

Qualia and NinthDecimal Partner to Deliver Location Based Cross-Device Data Solutions at Scale

July 26, 2016

NEW YORK, NY - (Marketwired - July 26, 2016) - Qualia Media, the leading SaaS-based cross-device marketing technology […]

Press Release

NinthDecimal Study Predicts Which Stores Will Benefit Most From Sports Authority Closing

July 18, 2016

SAN FRANCISCO, CA - (Marketwired - Jul 18, 2016) - NinthDecimal, the leading omni-channel audience and measurement company, […]

Press Release

NinthDecimal’s New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape

June 30, 2016

SAN FRANCISCO — June 30, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Achieves 190 Percent Annual Growth Fueled by Increasing Customer Demand

May 16, 2016

SAN FRANCISCO — May 16, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Is Named a “Cool Vendor” by Gartner

May 10, 2016

SAN FRANCISCO — May 10, 2016 — NinthDecimal, the leading omni-channel audience and measurement company, today announced […]

Press Release

NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner For the Fifth Consecutive Year

April 20, 2016

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, […]

Press Release

NinthDecimal’s Industry-Leading LCI^® Offline Attribution Platform Accelerates Growth With 155 LCI^® Verified Partners and New Cross-Device Measurement Benchmarks

April 14, 2016

Largest Measured Audience for In-Store Attribution Solves Marketers’ Challenge of Measuring Campaign Impact on Consumers’ […]

Press Release

New Report From NinthDecimal Reveals Mobile Programmatic Ad Buys Quadrupled in 2015

March 30, 2016

Infographic Data Uncovers the Rise of CPG Brands to Become Number One Programmatic Buyer, Along With Growing Adoption Among […]

Press Release

NinthDecimal Ranked No. 210 on Inc. 500 List of Fastest-Growing Private U.S. Companies

October 22, 2015

The Leading Mobile Audience Intelligence Company Is Recognized for Its 2,028 Percent Growth Over Three Years, 19th Highest […]

Press Release

NinthDecimal Transforms TV Advertising Market with the Introduction of a New Closed-Loop TV Planning and Measurement Solution

October 14, 2015

LCI® TV Provides Marketers With New Conversion Metrics That Identify How TV Advertising Affects Consumer Behavior in the […]

Press Release

NinthDecimal and TiVo Research Partner to Measure Impact of TV Ad Spend on Consumer Real-World Behavior

October 14, 2015

Measurement Solution Provides Marketers With New Conversion Metrics That Show TV Viewership ROI SAN FRANCISCO and SAN […]

Blog

9Dialogues Featuring Amy Caplan

December 5, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI^®

November 15, 2017

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. […]

Blog

NinthDecimal Chimes In On 2018 Retail Trends

November 6, 2017

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s […]

Blog

NinthDecimal Takes Center Stage at Programmatic I/O

November 2, 2017

Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger […]

Blog

3 Ways to Use CRM Data You’ve Likely Never Considered

October 17, 2017

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady […]

Blog

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

October 10, 2017

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement […]

Blog

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

September 29, 2017

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner […]

Blog

Elated at eXelate

September 22, 2017

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation […]

Blog

Webinar: How to Get the Most Out of Your CRM Data

September 16, 2017

On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and […]

Blog

9Dialogues: Featuring Brian Kilmer

September 6, 2017

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment […]

Blog

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

August 18, 2017

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, […]

Blog

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

July 27, 2017

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s […]

Blog

Webinar Round-Up: Full-Funnel Attribution Success & Future of Television

July 7, 2017

Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising […]

Blog

NinthDecimal Helps RaceTrac Hit All Green Lights During Its Mobile Evergreen Campaign

June 30, 2017

As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the […]

Blog

Announcing our Partnership with Affinity Solutions

June 21, 2017

We're excited to announce our partnership with Affinity Solutions, a leading provider of purchase-driven marketing solutions. […]

Attending

Cannes Lions 2019

June 17, 2019

Cannes Lions has been championing creativity since 1954. Today, it’s the world’s biggest festival and awards for the […]

Attending

Advertising Week NYC

September 23, 2019

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Speaking

LSA Place Conference

October 15, 2019

The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]

Attending

AdTech OOH New York

October 17, 2019

Learn More

Trending

Check out our latest news, announcements & upcoming events

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

Offline Attribution Partner

as

Integrate Out-Of-Home and Mobile Advertising for Cross-Channel Brand Engagement

&

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

First Location Data Company to Join the Network Advertising Initiative Board of Directors

becomes the

Read How >

NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics

Read How >

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Insights Brief Who’s Benefiting from the Toys “Я” Us Shutdown?

Engagement

for Cross-Channel Brand

and Mobile Advertising

Integrate Out-Of-Home

&

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Becomes the First Location Data Company to Join the ﻿﻿Network Advertising Initiative Board of Directors

Validates NinthDecimal‘s Location and Visit Metrics

Selects

as Offline Attribution Partner

Read How >

NinthDecimal Launches New Dashboard For Advanced Marketing Optimization

Uncover insights to understand your consumers’ new path-to-purchase

In the News

Press Releases

Blog

Events

Follow Us

Industry Membership

Cookie and Privacy Settings

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

NinthDecimal Partners with Roku^®️ to

Insights Brief
Who’s Benefiting from the Toys “Я” Us Shutdown?

Becomes the First Location Data Company to Join the Network Advertising Initiative Board of Directors