Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity
Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Learn More

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku^®️ to

Vanity Metrics

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Learn How

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

In the News Press Releases Blog Events

In the News

NinthDecimal Adds Inscape TV Data to Marketing Platform

November 6, 2019

NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal […]

Published Article

Embracing Outcome-Based Measurement For Growth

July 2, 2019

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]

Featured Article

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

February 11, 2019

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech […]

In the News

How to choose a location data provider

February 11, 2019

There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But […]

Featured Article

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

October 1, 2018

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]

In the News

#PlaceConf: After the Apocalypse — The Future of Retail

September 14, 2018

SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data […]

Featured Article

Ad Targeting 2018 Report

July 23, 2018

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]

Featured Article

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

June 27, 2018

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]

In the News

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

May 22, 2018

Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their […]

Featured Article

NinthDecimal Launches Toolset to Identify True Growth Metrics

May 22, 2018

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]

Featured Article

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

May 22, 2018

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]

Featured Article

O2O Measurement and Marketing 2018

May 16, 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]

Featured Article

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

March 30, 2018

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]

In the News

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

March 15, 2018

NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats […]

Published Article

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

February 22, 2018

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]

Press Releases

Press Release

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership

October 30, 2019

SAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading […]

Press Release

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

July 24, 2019

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]

Press Release

NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

July 11, 2019

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]

Press Release

NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

May 9, 2019

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]

Press Release

comScore Validates NinthDecimal’s Location and Visit Metrics

October 9, 2018

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]

Press Release

Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner

October 1, 2018

NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]

Press Release

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

July 25, 2018

Branded Cities (BC) and NinthDecimal today announced a partnership [...]

Press Release

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

May 22, 2018

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]

Press Release

NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

March 15, 2018

NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]

Press Release

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

November 15, 2017

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]

Press Release

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

June 29, 2017

SAN FRANCISCO, CA - Jun 29, 2017 - NinthDecimal, the leading marketing platform powered by location data, today announced […]

Press Release

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

June 20, 2017

NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing […]

Press Release

NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers

June 12, 2017

SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study […]

Press Release

NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions

April 18, 2017

SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced […]

Press Release

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution

April 12, 2017

SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the […]

Blog

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes.

December 17, 2019

We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries […]

Blog

NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange

December 6, 2019

Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in […]

Blog

Don’t Overlook Your Existing Customers During the Holidays

November 25, 2019

With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.

Blog

9Dialogues Featuring Mark Dixon

November 13, 2019

9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the […]

Blog

#LifeAtNinthDecimal: Principal For A Day

May 14, 2019

Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal […]

Blog

Measuring Basketball's March Madness

April 12, 2019

OTT Campaigns & March Madness Like most of the country, all of us here at NinthDecimal were fired up for this year’s […]

Blog

9D Audience Segment Availability Gets clypd

September 12, 2018

NinthDecimal's location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing […]

Blog

NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year

August 30, 2018

NinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! […]

Blog

NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown

June 28, 2018

Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing […]

Blog

NinthDecimal Joins the NAI Board of Directors

June 21, 2018

At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy […]

Blog

NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics

May 22, 2018

“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing […]

Blog

9Dialogues Featuring Peter Gent

April 16, 2018

“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover […]

Blog

NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017

March 15, 2018

Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion […]

Blog

Three Ways to Think Omni-Channel This Year

March 8, 2018

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The […]

Blog

9Dialogues Featuring Lauren Zukowski

February 15, 2018

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this […]

Attending

International CES 2020

January 5, 2020

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Attending

LiveRamp RampUp 2020

March 2, 2020

The Premier Conference for Leaders in Mar Tech. Get real advice on challenges you’re facing. Meet and network with industry […]

Attending

Cannes Lions 2020

June 22, 2020

The world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries. Learn […]

Attending

Shoptalk 2020

September 14, 2020

Shoptalk is where 8,500+ retail changemakers come together every year to create the future of retail. For 5 years, it […]

Attending

Advertising Week NYC 2020

October 5, 2020

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

Attending

International CES 2021

January 6, 2021

Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]

Trending

Check out our latest news, announcements & upcoming events

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Learn how leading brands are using data to achieve omni-channel marketing success!

BRIGHT IDEAS BOOK 2018

Learn More >

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements

Navigating the Impact of COVID-19

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King?

Answering Key Questions Surrounding MTA

9Dialogues with Mark Dixon:

A

B

C

D

working together to help marketers optimize their TV marketing budgets in the most effective way possible

&

Learn More ❯

of Their Digital Marketing Efforts

Help Brands Measure the Full Impact

NinthDecimal Partners with Roku®️ to

The most advanced understanding of what drives marketing performance #BanVanityMetrics

NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth

NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯

Measuring Basketball's March Madness

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives

Uncover insights to understand your consumers’ new path-to-purchase

BRIGHT IDEAS BOOK 2018

Learn how leading brands are using data to achieve omni-channel marketing success!

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Blog

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NinthDecimal Partners with Roku^®️ to

NinthDecimal Partners with Roku^®️ to