



working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
Read More
Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity
Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement >>>

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>




First Location Data Company to Join the Network Advertising Initiative Board of Directors
becomes the

Read How >
NinthDecimal Measurement Puts Customer Growth at the Forefront with the Launch of Visit Metrics


Read How >
NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year



working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
Read More
Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives
Learn HowIn the News


Embracing Outcome-Based Measurement For Growth
Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders
IAB, the national trade organization for
the digital media and marketing industries, was joined today by the IAB
Tech […]

How to choose a location data provider
There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But […]

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal
Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]

#PlaceConf: After the Apocalypse — The Future of Retail
SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data […]

Ad Targeting 2018 Report
A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?
This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their […]

NinthDecimal Launches Toolset to Identify True Growth Metrics
“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the […]

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution
With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth […]

O2O Measurement and Marketing 2018
The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people […]

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform […]

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats […]

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching
It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location […]
Press Releases
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership
SAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading […]
NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution
SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]
NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement
SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]
NinthDecimal Accelerates Its Enterprise SaaS Business In 2018
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone
SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]
comScore Validates NinthDecimal’s Location and Visit Metrics
NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]
Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner
NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
Branded Cities (BC) and NinthDecimal today announced a partnership [...]
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year
NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]
NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions
SAN FRANCISCO, CA - Jun 29, 2017 - NinthDecimal, the leading marketing platform powered by location data, today announced […]
Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution
NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing […]
NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers
SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study […]
NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions
SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced […]
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the […]
Blog
NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange
Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in […]
Don’t Overlook Your Existing Customers During the Holidays
With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.
9Dialogues Featuring Mark Dixon
9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the […]
#LifeAtNinthDecimal: Principal For A Day
Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal […]
Measuring Basketball's March Madness
OTT Campaigns & March Madness
Like most of the country, all of us here at NinthDecimal were fired up for this year’s […]
9D Audience Segment Availability Gets clypd
NinthDecimal's location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing […]
NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year
NinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! […]
NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown
Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing […]
NinthDecimal Joins the NAI Board of Directors
At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy […]
NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics
“If 90% of all sales still happen in-store, then why are your KPIs all still digital?”
It’s one of the most pressing […]
9Dialogues Featuring Peter Gent
“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover […]
NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017
Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion […]
Three Ways to Think Omni-Channel This Year
Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices
The […]
9Dialogues Featuring Lauren Zukowski
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success
In this […]
NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners
On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and […]
Events

Cannes Lions 2019
Cannes Lions has been championing creativity since 1954. Today, it’s the world’s biggest festival and awards for the […]

Advertising Week NYC
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars […]

LSA Place Conference
The world of media and data are converging like never before. Company roles within the marketplace are blurring, and success […]

AdTech OOH New York
Learn More