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NinthDecimal joins InMarket to create the
definitive leader in real-time, data-driven marketing
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In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.
ECONOMIC RECOVERY USE CASE:
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Localogy Leaders
Listen Now
Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements
Navigating the Impact of COVID-19
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working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
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Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

powered by
NinthDecimal joins InMarket to create the definitive leader in real-time, data-driven marketing
Read Announcement ❯



In partnership with Kraft Analytics Group, EMI is helping address how likely NFL fans will return to stadiums this season.
ECONOMIC RECOVERY USE CASE:
DOWNLOAD THE REPORT
Localogy Leaders
Listen Now
Senior Analyst Mike Boland & NinthDecimal President David Staas discuss the evolving location data landscape

Download research and analysis of foot traffic correlated to COVID-19 key events and announcements
Navigating the Impact of COVID-19
Learn More


working together to help marketers optimize their TV marketing budgets in the most effective way possible
&
Read More
Learn More ❯
of Their Digital Marketing Efforts
Help Brands Measure the Full Impact
NinthDecimal Partners with Roku®️ to

Vanity Metrics


The most advanced understanding of what drives marketing performance #BanVanityMetrics
NinthDecimal introduces the industry’s first multi-touch attribution solution for foot traffic measurement ❯

Embracing Outcome-based Measurement for Growth
NinthDecimal chimes in on vanity metrics and demand for outcome-based measurement ❯


Measuring Basketball's March Madness
Find out what consumer trends were revealed around OTT consumption and what it told us about how and when people watched March Madness >>>

Empowering marketers with the most comprehensive understanding of consumers by connecting their digital & physical lives
Learn HowIn the News


Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privacy concerns
The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers […]

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable
As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of […]

Localogy Leaders: Podcast
Featuring Ninth Decimal President, David Staas
Hosted by Senior Analyst, Michael Boland - June 23, 2020
Join Host Michael […]

Brand Recovery Success Requires A New Marketing Framework
As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every […]

The OOH Renaissance Was Here – And Then There Was Coronavirus
NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will […]

NinthDecimal Adds Inscape TV Data to Marketing Platform
NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal […]

Embracing Outcome-Based Measurement For Growth
Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers […]

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders
IAB, the national trade organization for
the digital media and marketing industries, was joined today by the IAB
Tech […]

How to choose a location data provider
There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But […]

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal
Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals [...]

#PlaceConf: After the Apocalypse — The Future of Retail
SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data […]

Ad Targeting 2018 Report
A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location […]

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?
This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce […]

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their […]
Press Releases
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership
SAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading […]
NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution
SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has […]
NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement
SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of […]
NinthDecimal Accelerates Its Enterprise SaaS Business In 2018
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone
SAN FRANCISCO — May 9, 2019 — NinthDecimal, […]
comScore Validates NinthDecimal’s Location and Visit Metrics
NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]
Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner
NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest […]
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
Branded Cities (BC) and NinthDecimal today announced a partnership [...]
NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization
NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal's Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year
NinthDecimal, the leading omni-channel marketing platform powering real-world conversions […]
NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced […]
NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions
SAN FRANCISCO, CA - Jun 29, 2017 - NinthDecimal, the leading marketing platform powered by location data, today announced […]
Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution
NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing […]
NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers
SAN FRANCISCO — June 12, 2017 — NinthDecimal, the marketing platform powered by location data, today released a study […]
NinthDecimal Adds Media Innovator to Its Board of Directors to Capitalize on Surging Demand for Omni Channel Marketing Solutions
SAN FRANCISCO — April. 18, 2017 — NinthDecimal, the marketing platform powered by location data, today announced […]
NinthDecimal Introduces First Complete Cross-Device Native Ad Solution
SAN FRANCISCO — April 12, 2017 — NinthDecimal, the marketing platform powered by location data, today announced the […]
Blog
NinthDecimal Joins InMarket to Create the Definitive Leader in Real-Time, Data-Driven Marketing
Since starting our journey over a decade ago, NinthDecimal’s vision has been to create a customer-growth platform that […]
Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend
One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery […]
Honoring Local Heroes on The Frontlines
NinthDecimal launched the 9D For Local Heroes program to recognize the selfless, heroic efforts of medical and safety […]
Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes.
We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries […]
NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange
Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in […]
Don’t Overlook Your Existing Customers During the Holidays
With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.
9Dialogues Featuring Mark Dixon
9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the […]
#LifeAtNinthDecimal: Principal For A Day
Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal […]
Measuring Basketball's March Madness
OTT Campaigns & March Madness
Like most of the country, all of us here at NinthDecimal were fired up for this year’s […]
9D Audience Segment Availability Gets clypd
NinthDecimal's location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing […]
NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year
NinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! […]
NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown
Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing […]
NinthDecimal Joins the NAI Board of Directors
At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy […]
NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics
“If 90% of all sales still happen in-store, then why are your KPIs all still digital?”
It’s one of the most pressing […]
9Dialogues Featuring Peter Gent
“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover […]
Events

LiveRamp Partner Webinar
If COVID-19 has proven anything to advertisers, it’s that driving smarter, effective, and efficient marketing is more important […]

International CES 2021
Proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations […]