How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights how this holiday season, retailers can take back business from e-commerce competitors and deliver a single customer shopping experience that seamlessly blends physical and digital worlds

In recent years, particularly around the holiday shopping season, eyeballs have been curiously glued to the battle between brick-and-mortar retailers and e-commerce sites. E-commerce has certainly seen a strong increase in market share over the past years, growing from 9.9 percent of total retail sales for 2013 to 11.3 percent for 2015, with continued projected growth this holiday season. Retailers have responded by investing in their own e-commerce sites. And yet any retailer will tell you Amazon is the biggest threat to holiday success this year. In fact Amazon, the largest online retailer in the U.S., accounts for about 25 to 40 percent of sales growth, compared to 9 percent from Walmart, the largest retailer with physical locations. […]

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