NinthDecimal – The Leading Omni-Channel Marketing Platform https://www.ninthdecimal.com The Leadng Omni-Channel Marketing Platform Powered by Location Data & Audience Intelligence Sat, 12 Sep 2020 00:26:18 +0000 en-US hourly 1 InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing https://www.mediapost.com/publications/article/355550/inmarket-ceo-says-ninthdecimal-acquisition-pushes.html#new_tab Fri, 11 Sep 2020 00:24:24 +0000 https://sandbox.ninthdecimal.com/?p=46901 NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s strengths across CPG, Auto and Health,” said Todd Dipaola, CEO and founder of InMarket. “There is less than a 2% overlap of customers, which was a big factor in why this makes so much sense for both companies.”

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]]> Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privacy concerns https://www.businessinsider.com/inmarket-acquires-location-based-marketing-firm-ninthdecimal-2020-9#new_tab Thu, 10 Sep 2020 00:19:17 +0000 https://sandbox.ninthdecimal.com/?p=46894 The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads.

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]]> NinthDecimal Joins InMarket to Create the Definitive Leader in Real-Time, Data-Driven Marketing https://www.ninthdecimal.com/ninthdecimal-joins-inmarket-to-create-the-definitive-leader-in-real-time-data-driven-marketing/ Wed, 09 Sep 2020 08:40:09 +0000 https://sandbox.ninthdecimal.com/?p=46814 Since starting our journey over a decade ago, NinthDecimal’s vision has been to create a customer-growth platform that bridges consumer online and offline behaviors, which is founded upon data-driven, real business results. Our success over the years can be attributed to you, our customers and partners. We cannot thank you enough for your ongoing trust […]

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]]> How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable https://martechseries.com/analytics/b2b-data/how-do-we-deal-with-the-challenges-of-attribution/#new_tab Fri, 26 Jun 2020 16:09:48 +0000 https://sandbox.ninthdecimal.com/?p=46586 As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations.

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]]> Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend https://www.ninthdecimal.com/economic-mobility-index-answering-the-where-and-when-should-i-ramp-up-my-marketing-spend/ Tue, 23 Jun 2020 19:01:01 +0000 https://sandbox.ninthdecimal.com/?p=46535 One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery plan. There is inherent uncertainty over how markets re-open and the pace with which consumers return. On top of that, tighter marketing budgets demand greater efficiency in execution than ever before. Data that […]

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]]> Localogy Leaders: Podcast https://www.ninthdecimal.com/localogy-leaders-podcast/ Tue, 23 Jun 2020 16:38:11 +0000 https://sandbox.ninthdecimal.com/?p=46564 Featuring Ninth Decimal President, David Staas Hosted by Senior Analyst, Michael Boland – June 23, 2020 Join Host Michael Boland in conversation with NinthDecimal President David Staas as they explore Location Intelligence done right. Learn how on-the-ground consumer behavior can not only inform marketing strategies, but an expanding list of other operational functions – from logistics […]

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]]> Brand Recovery Success Requires A New Marketing Framework https://www.mediapost.com/publications/article/352141/brand-recovery-success-requires-a-new-marketing-fr.html#new_tab Fri, 05 Jun 2020 05:11:42 +0000 https://sandbox.ninthdecimal.com/?p=46325 As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every brand. Companies had to rapidly rethink every aspect of their business. Every marketer had to develop new strategies and new marketing plans, especially in terms of how to maintain customer relationships when so many traditional customer […]

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]]> Honoring Local Heroes on The Frontlines https://www.ninthdecimal.com/honoring-local-heroes-on-the-frontlines/ Wed, 03 Jun 2020 18:39:42 +0000 https://sandbox.ninthdecimal.com/?p=46268 NinthDecimal launched the 9D For Local Heroes program to recognize the selfless, heroic efforts of medical and safety workers who are sacrificing so much to care for those infected with COVID-19. Through generous team member donations and participation from companies like Wendy’s, Panera and Dunkin, 9D has delivered meals and care packages to hundreds of […]

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]]> The OOH Renaissance Was Here – And Then There Was Coronavirus https://www.adexchanger.com/digital-out-of-home/the-ooh-renaissance-was-here-and-then-there-was-coronavirus/#new_tab Sat, 21 Mar 2020 03:54:18 +0000 https://sandbox.ninthdecimal.com/?p=46318 NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will have to close their doors, or whether foot-traffic will hold steady for staples like coffee. “Consumer habits seem to be changing on a daily basis right now,” Staas said. “We’re seeing a big need for any information […]

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]]> Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes. https://www.ninthdecimal.com/are-promotions-effective-at-driving-foot-traffic-in-a-world-where-online-ordering-is-king-for-qsrs-the-answer-is-yes/ Wed, 18 Dec 2019 01:33:46 +0000 https://sandbox.ninthdecimal.com/?p=44821 We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries that’s so easy to add to your order when you’re standing directly in front of the register. For brands, those impulse buys are one of the many reasons why foot traffic is so important – especially […]

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