Celebrating 75! Our Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns


It’s an exciting day at NinthDecimal as we get to share another significant milestone. In March we announced our measurement partnership with ZenithOptimedia, launching the industry’s 1st omni-channel in-store measurement solution. By introducing offline attribution as a major form of measurement, the partnership enabled marketers to better understand how their mobile and desktop marketing spend drives foot traffic into their brand’s locations, while also revealing deep new insights about their customer’s physical world behaviors.

At the time of launch, we had measured 19 ZOM client campaigns. Today we’re proud to announce NinthDecimal’s LCI® platform has measured over 75 campaigns on behalf of ZenithOptimedia clients. The rapid adoption is certainly thrilling, especially as the solution continues to be deployed across all of ZenithOptimedia’s media partners. However, what we are most excited about is the significant value the partnership is providing to brands.

ZenithOptimedia clients are leveraging the platform to measure campaign effectiveness across numerous criteria such as by partner, by creative, and by placement. In addition, unique insights such as which audiences had the strongest in-store conversions and conversion timeframe, are proving to be powerful media planning tools.

We’re excited about the evolution of our partnership and the invaluable campaign insights and precise ROI we are able to provide brands.

Learn more about our partnership with ZenithOptimedia and our LCI® measurement solution. Or if you’re ready to get started with the industry’s leading omni-channel in-store measurement solution contact us to learn more.