SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced that the NinthDecimal’s LCI® platform has measured over 75 campaigns on behalf of ZenithOptimedia clients. This significant milestone comes after NinthDecimal announced its measurement partnership with ZenithOptimedia back in March, launching the industry’s first omni-channel in-store measurement solution.
By introducing offline attribution as a major form of measurement, the partnership between NinthDecimal and ZenithOptimedia has enabled marketers to better understand how their mobile and desktop marketing spend drives foot traffic into their brand’s locations, while also revealing deep new insights about their customer’s physical world behaviors.
“The rapid adoption is certainly thrilling, especially as the solution continues to be deployed across all of ZenithOptimedia’s media partners. However, what we are most excited about is the significant value the partnership is providing to brands,” said NinthDecimal President Dvid Staas.
ZenithOptimedia clients are leveraging the platform to measure campaign effectiveness across numerous criteria such as by partner, by creative, and by placement. In addition, unique insights such as which audiences had the strongest in-store conversions and conversion timeframe, are proving to be powerful media planning tools.
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion Index® (LCI®) is the industry’s first offline attribution solution that goes beyond the click to measure physical-world behavior at the point of purchase, and data partnerships with companies like Axiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.