Mobile Integral in Reaching Consumers, Influencing Buying Decisions; Increased In-Store Foot Traffic Directly Linked to Mobile Ads  JiWire, the leading location-powered mobile advertising and data platform, today released its quarterly “Mobile Audience Insights Report.” This quarter’s report focuses on the consumer packaged goods (CPG) industry and examines how mobile is reshaping and influencing the mobile […]

In-store mobile device usage has increased 25 percent since 2012. JiWire, the leading location-powered mobile advertising and data platform, released its Mobile Audience Insights Report today. Published quarterly since 2009, the Q2 Insights Report examines how mobile is transforming consumer behavior, specifically while shopping and doing pre-purchase research on mobile devices and also analyzes interesting […]

52 percent of consumers used a mobile device to book travel in the last 90 days. JiWire, the leading location-powered mobile advertising and data platform, released the findings of its quarterly Mobile Audience Insights Report today. The Q1 Insights Report examines consumers’ mobile usage and location behaviors when booking travel-related services, in addition to cross-device […]

Strategic hires expand JiWire’s leadership expertise and amplify the company’s momentum in the mobile advertising Mmarket. JiWire, the leading location-powered mobile advertising and data platform, announced two exciting additions to their management team. Greg Archibald, senior vice president of sales, and Todd Rose, senior vice president of business and corporate development, together bring unmatched mobile, […]

JiWire’s Location Graph enables enhanced mobile audience targeting and end-to-end services that make JiWire the vendor of choice for targeted mobile advertising in the United States Based on its recent analysis of the mobile advertising market, Frost & Sullivan recognizes JiWire, Inc. with the 2012 North American Frost & Sullivan New Product Innovation Award for […]