JiWire Mobile Audience Insights Report: Mobile Advertising Has Measurable Effect on Consumers’ QSR and Casual Dining Choices; Emerges as Key Factor in Consumer Path to Purchase
Mobile is Consumers’ Preferred Source of Information For Dining Decisions 117% Over Online SAN FRANCISCO — February 13, 2014 — JiWire, the leading location-powered mobile advertising and data platform, today released its quarterly “Mobile Audience Insights Report.” This quarter’s report focuses on the quick service (QSR) and casual dining restaurant industry and examines how mobile […]