JiWire Announces Top Trends in Mobile Marketing for 2014

Company Identifies Marketers’ Ability to Leverage Big Data in Mobile as Key to Closing $20B Audience Gap SAN FRANCISCO — January 23, 2014 — JiWire, the leading location-powered mobile advertising and data platform, today announced its top three predictions for the fast-evolving field of mobile marketing in 2014. JiWire has declared that 2014 will be […]

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

JiWire Launches Enhanced Mobile Audiences Based on Where Consumers Spend Their Time and Money by Marrying Its Robust Mobile Location Data With Datalogix’s Offline Purchase Data. JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire […]

JiWire Mobile Audience Insights Report: Mobile Emerges as Critical Tool for CPG Brands in the Consumer Path to Purchase

Mobile Integral in Reaching Consumers, Influencing Buying Decisions; Increased In-Store Foot Traffic Directly Linked to Mobile Ads  JiWire, the leading location-powered mobile advertising and data platform, today released its quarterly “Mobile Audience Insights Report.” This quarter’s report focuses on the consumer packaged goods (CPG) industry and examines how mobile is reshaping and influencing the mobile […]

JiWire Unveils Location Conversion Index, the Mobile Industry’s Most Accurate Drive-to-Retail Metric

Enabling Advertisers to Accurately Measure the ROI of Their Mobile Ad Campaign. JiWire, the leading location-powered mobile advertising and data platform, unveiled the Location Conversion Index (LCI), the industry’s most accurate solution for measuring the effectiveness of mobile advertising. LCI provides a measurement of whether individuals who viewed a mobile ad were later seen in […]

JiWire Uncovers Surprising Facts on Consumer Shopping and Purchase Behavior on Mobile Devices in its Q2 Mobile Audience Insights Report

In-store mobile device usage has increased 25 percent since 2012. JiWire, the leading location-powered mobile advertising and data platform, released its Mobile Audience Insights Report today. Published quarterly since 2009, the Q2 Insights Report examines how mobile is transforming consumer behavior, specifically while shopping and doing pre-purchase research on mobile devices and also analyzes interesting […]

JiWire Wins Prestigious AlwaysOn Global 250 Award, Celebrates Industry Achievement

The Leading Location-Powered Mobile Advertising & Data Platform Recognized for Its Innovation and Industry Leadership. JiWire, the leading location-powered mobile advertising and data platform was selected as a winner of the 2013 AlwaysOn Global 250 Award today. Inclusion in the AlwaysOn Global 250 signifies JiWire’s leadership among the game-changing companies and leading industry players that […]

JiWire Reveals How Mobile is Transforming Consumer Behavior Related to Travel and Hospitality in its Q1 Mobile Audience Insights Report

52 percent of consumers used a mobile device to book travel in the last 90 days. JiWire, the leading location-powered mobile advertising and data platform, released the findings of its quarterly Mobile Audience Insights Report today. The Q1 Insights Report examines consumers’ mobile usage and location behaviors when booking travel-related services, in addition to cross-device […]

JiWire Named Red Herring Top 100 North America Award Finalist

The leading location-powered mobile advertising & data platform honored among 2013 Top Private Technology Ventures. JiWire, the leading location-powered mobile advertising and data platform, has been selected as a finalist for the prestigious Red Herring Top 100 North America award—an honor bestowed on a select group of the year’s most promising private technology ventures in […]

JiWire Adds Mobile & Advertising Industry Veterans Greg Archibald and Todd Rose to Its Executive Team

Strategic hires expand JiWire’s leadership expertise and amplify the company’s momentum in the mobile advertising Mmarket. JiWire, the leading location-powered mobile advertising and data platform, announced two exciting additions to their management team. Greg Archibald, senior vice president of sales, and Todd Rose, senior vice president of business and corporate development, together bring unmatched mobile, […]

JiWire Reveals Mobile Audience Trends About the Connected Shopper, Device Adoption and Public Wi-Fi Usage in its Q4 Mobile Audience Insights Report

80% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop. JiWire, the leading location-powered mobile advertising and data platform, announced the findings of its Q4 Mobile Audience Insights Report today. This quarter’s report examines leading consumer trends such as location and mobile shopping trends, connected device adoption, as […]