NinthDecimal Mobile Audience Insights Report Reveals New Opportunities for Retailers to Influence Shoppers on Their Smartphones Throughout Their Path-to-Purchase

Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping SAN FRANCISCO, CA — September 17, 2014 —NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today released its quarterly “Mobile Audience Insights Report,” which focuses on the retail industry and examines how mobile is increasingly influencing […]

NinthDecimal Selected by AlwaysOn as an OnMedia Top 100 Winner for the Fourth Consecutive Year

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in Marketing, Branding, Advertising, and Publishing SAN FRANCISCO, CA — Aug 26, 2014 —NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners for the fourth year in a row. Inclusion […]

NinthDecimal Introduces the First One-to-One Programmatic Mobile Audience Solution

Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading Programmatic Platforms SAN FRANCISCO — August 6, 2014 — NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today unveiled its Programmatic Mobile Audience Solution. For the first time, brands, agency trading desks and publishers can buy […]

NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the Global Internet-Based Sectors SAN FRANCISCO — July 23, 2014 — NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, was selected as a winner of the AlwaysOn Global 250 award for the second year in a […]

JiWire Rebrands as NinthDecimal Illuminating Its Precise Audience Intelligence

New Brand Reflects NinthDecimal’s Mission to Deliver the Most Comprehensive Understanding of Consumers Across All Media Channels SAN FRANCISCO — June 9, 2014 — JiWire, announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success. As the leading mobile audience intelligence company, NinthDecimal is building […]

NinthDecimal Launches Industry’s First Audience Targeted Mobile Video Solution

TubeMogul is named the company’s first buy-side partner, bringing together the premiere software for video ad buying with NinthDecimal’s advanced audience targeting SAN FRANCISCO — June 9, 2014 —  NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, in partnership with TubeMogul, the leading advertising software company for digital branding, today unveiled its mobile video […]

JiWire to Moderate Audience Intelligence Panel at Mobile Media Upfront

Marketers to Learn How to Effectively Engage Consumers During Mobile Moments at Prestigious Industry Event SAN FRANCISCO — May 13, 2014 — JiWire, the leading mobile audience intelligence company, will host a panel discussion with industry influencers at the fifth-annual Mobile Media Upfront 2014, the largest mobile media and advertising event series in North America and Europe, taking place […]

JiWire Announces Latest Release of Mobile Audience Intelligence Platform

Enabling Marketers to Leverage JiWire’s Proprietary Audience Data for Programmatic and First and Third Party Integration as well as Expanded Measurement Capabilities SAN FRANCISCO — April 2, 2014 — JiWire, the leading mobile audience intelligence company, today released the latest version of Location Graph™, its proprietary mobile audience intelligence platform. JiWire’s technology evolution extends its […]

JiWire Celebrates Banner Year in 2013

Over 100 Percent Growth in Mobile Revenue, Fourth-Quarter Profitability, and Noteworthy Increase in Brand Advertisers and Advertiser Renewals Among 2013 Successes SAN FRANCISCO — February 27, 2014 — JiWire, the leading mobile audience intelligence platform, today announced the major accomplishments that defined the company’s success in 2013. Most notably, JiWire achieved profitability in the fourth […]

JiWire Mobile Audience Insights Report: Mobile Advertising Has Measurable Effect on Consumers’ QSR and Casual Dining Choices; Emerges as Key Factor in Consumer Path to Purchase

Mobile is Consumers’ Preferred Source of Information For Dining Decisions 117% Over Online SAN FRANCISCO — February 13, 2014 — JiWire, the leading location-powered mobile advertising and data platform, today released its quarterly “Mobile Audience Insights Report.” This quarter’s report focuses on the quick service (QSR) and casual dining restaurant industry and examines how mobile […]