Smartphone Usage as a Research Tool Increased by 110%, With 73% of Consumers Engaging With Ads Prior to Shopping SAN FRANCISCO, CA — September 17, 2014 —NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today released its quarterly “Mobile Audience Insights Report,” which focuses on the retail industry and examines how mobile is increasingly influencing […]

Partnerships With Adelphic, Lotame and Turn Give Marketers Access to Sophisticated Audiences at Massive Scale on the Leading Programmatic Platforms SAN FRANCISCO — August 6, 2014 — NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, today unveiled its Programmatic Mobile Audience Solution. For the first time, brands, agency trading desks and publishers can buy […]

New Brand Reflects NinthDecimal’s Mission to Deliver the Most Comprehensive Understanding of Consumers Across All Media Channels SAN FRANCISCO — June 9, 2014 — JiWire, announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success. As the leading mobile audience intelligence company, NinthDecimal is building […]

Marketers to Learn How to Effectively Engage Consumers During Mobile Moments at Prestigious Industry Event SAN FRANCISCO — May 13, 2014 — JiWire, the leading mobile audience intelligence company, will host a panel discussion with industry influencers at the fifth-annual Mobile Media Upfront 2014, the largest mobile media and advertising event series in North America and Europe, taking place […]

Over 100 Percent Growth in Mobile Revenue, Fourth-Quarter Profitability, and Noteworthy Increase in Brand Advertisers and Advertiser Renewals Among 2013 Successes SAN FRANCISCO — February 27, 2014 — JiWire, the leading mobile audience intelligence platform, today announced the major accomplishments that defined the company’s success in 2013. Most notably, JiWire achieved profitability in the fourth […]