SAN FRANCISCO — September 17, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced that the NinthDecimal’s LCI® platform has measured over 75 campaigns on behalf of ZenithOptimedia clients. This significant milestone comes after NinthDecimal announced its measurement partnership with ZenithOptimedia back in March, launching the industry’s first omni-channel in-store measurement solution. By introducing […]

Insights Report Shows Eleven-Fold Surge in Average Impressions Purchased Per Mobile Programmatic Campaign SAN FRANCISCO — July 23, 2015 — NinthDecimal, the leading mobile audience intelligence company, today announced the results of its latest report on mobile programmatic advertising, which reveals that more advertisers are taking advantage of the opportunity to target specific mobile audience […]

Mobile Continues to Transform Consumers’ Path-to-Purchase with Moblie Ads Resulting in a 57% Lift in Store Visits SAN FRANCISCO — June 8, 2015 — NinthDecimal, the leading mobile audience intelligence company, today released its “Mobile Audience Insights Report,” which reveals how mobile is increasingly influencing all stages along the consumers’ path-to-purchase. The research examines how […]

Joint Solution Provides Offline Attribution and Actionable Insights to Accurately Measure Marketing ROI SAN FRANCISCO — March 30, 2015 — ZenithOptimedia, the ROI agency, and NinthDecimal, the leading mobile audience intelligence company, have partnered to introduce a new standard of omni-channel measurement and audience insights for ZenithOptimedia clients. The partnership introduces offline attribution as a […]

The Leading Mobile Audience Intelligence Company Is Recognized for Creating New Opportunities in the Rapidly Expanding Mobile Ecosystem SAN FRANCISCO —October 31, 2014 — NinthDecimal, the leading mobile audience intelligence company, today announced that it has again been chosen by AlwaysOn as one of the OnMobile Top 100 Private Companies, following recognition as an AlwaysOn […]