This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed to MMW, the two business lines combined for an average 200 percent increase in year-over-year revenues.
Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers […]
Momentum is a funny thing. Wins quickly add up, and before you know, the journey carried you miles beyond your starting point. For a business, especially a startup, early wins are crucial. Read More
The growth of location data sharing just keeps chugging along. The latest is an expansion of a pair-up between mobile location information company NinthDecimal and data services giant Acxiom, a firm with a data broker pedigree that has steadily built its marketing related capabilities in recent years.
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region.
In 2014, MediaPost named The Media Kitchen our “Search (Programmatic) Agency of the Year,” our first ever recognition for that category, largely because it did away with a siloed way of thinking about media. By fusing its search and programmatic practices under one integrated view of a “biddable media” marketplace, TMK hit all our core […]
What is coming for next year? These leaders have a big dream they want to share. What will the new year bring for most of us? Hope and fulfillment, pain and suffering? No one knows for sure. As usual, it’s a time to evaluate the last year and look forward to the new year. These […]