How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic at the gas station convenience store chain’s 450 outlets across the southern United States.

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

Android and iOS Updates Pump the Brakes on Location Data

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out location data and have ripple effects for mobile marketing.

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce. Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform, in a bid to accelerate the building […]

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.

Affinity Solutions, NinthDecimal Partner To Track Media Campaign Influence

Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform NinthDecimal to help retailers create a link between store visits and purchases.

RaceTrac stores see 47% gain in visits from mobile campaign

RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a mobile ad campaign in fall 2016 that encouraged smartphone users to visit its locations. RaceTrac worked with NinthDecimal for location data, digital ad agency Vert and design firm R/GA, according to a case […]

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies by advertising their shows back through P2P – but ad-tech vendor Tru Optik is moving forward as a data management platform for the next generation of connected TV. “We figured out how to measure peer-to-peer sharing […]

NinthDecimal Appoints Manish Bhatia, to Board of Directors

NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, to the company’s board of directors. He possesses over 20 years of experience, and a track record of successful identification, building, and management of digital data enterprises around the world.

NinthDecimal Debuts First Single Cross-Device Native Ad Solution

NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers. A marketing platform powered by location data, NinthDecimal launched NinthDecimal native ads, available across mobile web, mobile app, and desktop. It’s designed to deliver relevant and engaging content within a publisher’s environment.