Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]
NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new website-to-store attribution solution.
In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that “the device a person uses to access a website may have a direct correlation to whether they visit a physical store.” Mobile devices, as one might expect, were responsible for driving […]
A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic at the gas station convenience store chain’s 450 outlets across the southern United States.
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out location data and have ripple effects for mobile marketing.
“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce. Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform, in a bid to accelerate the building […]
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.
What is NinthDecimal?
NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands.