NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s strengths across CPG, Auto and Health,” said Todd Dipaola, CEO and founder of InMarket. “There is less than a 2% overlap of customers, which was a big factor in why this makes so much sense for both companies.”
The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads.
NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.
There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But not all location-data providers offer identical data coverage or quality. Indeed, there’s evidence to suggest that a majority of programmatic bid stream location data, which some providers use as their primary source, is either fraudulent […]
SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data to gain insights on existing customers which helps get new customers. Retailers are trying to maintain loyalty by going after potential customers who are shopping with competitors or upselling current customers. He empathized that it’s about making […]
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]
NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new website-to-store attribution solution.
In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that “the device a person uses to access a website may have a direct correlation to whether they visit a physical store.” Mobile devices, as one might expect, were responsible for driving […]