NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

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Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

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NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

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NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.

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Location data connect dots between fast food customers and their at-home TV habits

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NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]

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NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

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NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new website-to-store attribution solution.

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NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

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In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that “the device a person uses to access a website may have a direct correlation to whether they visit a physical store.” Mobile devices, as one might expect, were responsible for driving […]

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How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

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A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic at the gas station convenience store chain’s 450 outlets across the southern United States.

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‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

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Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

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Android and iOS Updates Pump the Brakes on Location Data

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Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out location data and have ripple effects for mobile marketing.

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Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

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“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce. Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform, in a bid to accelerate the building […]

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NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

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San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.

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