NinthDecimal Adds Inscape TV Data to Marketing Platform

NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.

How to choose a location data provider

There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But not all location-data providers offer identical data coverage or quality. Indeed, there’s evidence to suggest that a majority of programmatic bid stream location data, which some providers use as their primary source, is either fraudulent […]

#PlaceConf: After the Apocalypse — The Future of Retail

SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data to gain insights on existing customers which helps get new customers. Retailers are trying to maintain loyalty by going after potential customers who are shopping with competitors or upselling current customers. He empathized that it’s about making […]

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.

Location data connect dots between fast food customers and their at-home TV habits

NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new website-to-store attribution solution.

NinthDecimal Announces ‘Website to Store’ Offline Attribution Capability

In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that “the device a person uses to access a website may have a direct correlation to whether they visit a physical store.” Mobile devices, as one might expect, were responsible for driving […]

How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season

A combination of rich media and location targeting last holiday season helped RaceTrac generate a 47 percent lift in traffic at the gas station convenience store chain’s 450 outlets across the southern United States.

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]