The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says to date it has worked with “more than 2,000 brands, agencies, publishers and platforms.”)
NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s strengths across CPG, Auto and Health,” said Todd Dipaola, CEO and founder of InMarket. “There is less than a 2% overlap of customers, which was a big factor in why this makes so much sense for both companies.”
The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads.
NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.
There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But not all location-data providers offer identical data coverage or quality. Indeed, there’s evidence to suggest that a majority of programmatic bid stream location data, which some providers use as their primary source, is either fraudulent […]
SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data to gain insights on existing customers which helps get new customers. Retailers are trying to maintain loyalty by going after potential customers who are shopping with competitors or upselling current customers. He empathized that it’s about making […]
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]
NinthDecimal partnered with Ansira, one of the largest independently owned digital, CRM, and channel marketing agencies in the country, to further test this new website-to-store attribution solution.
The NinthDecimal website uses cookies to provide you an optimal user experience. By continuing to use this site or hitting "Accept", you agree to the use of our cookies. Privacy Policy
AcceptOpt-OutWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
The following cookies are used to add both functionality and security to the NinthDecimal website. Disabling them may degrade the utility of the site and your security.
3rd party cookies used on our site must be disabled either within your browser's cookies settings or on the 3rd party cookie companies' websites. You can read more about our use of cookies and our privacy policies including how to opt out from 3rd party cookies on our Privacy Policy Page.