The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people are visiting and, for whatever reason, not purchasing, that’s also very important for a brand to know,” NinthDecimal’s DiGiorgio
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.
A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.
‘Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,’ says NinthDecimal’s Sable Mi. The correlation between couch potatoes and people who are apt to go out for french fries is a pretty clear one, research from location analytics provider NinthDecimal shows.
When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select group of hyperlocal vendors. Thanks in part to the maturing location intelligence market, a small but growing number of firms are providing self-service capabilities to sophisticated clients. The demand for these […]
When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it found that mobile generated a higher incremental lift in store visits than mobile and desktop. “So it’s really about that consumer shopping journey,” says Brian Kilmer, the company’s SVP of Advanced Television & Central Region Sales…
NinthDecimal believes that its new product will become a key tool for brands looking to better understand omni-channel shopping behaviors, which have become critical to success. Website LCI was designed to fill this blind spot and give brands insights to build marketing strategies designed around real world KPIs.
For location analytics provider NinthDecimal, webrooming represents a need for marketing solutions that help brands understand, and capitalize on, omnichannel behavior. Or, as David Staas, president of NinthDecimal, notes, brick-and-mortar brands can’t just worry about the impact of mobile commerce competition.
David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior.
While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.