Localogy Leaders: Podcast

Featuring Ninth Decimal President, David Staas Hosted by Senior Analyst, Michael Boland – June 23, 2020 Join Host Michael Boland in conversation with NinthDecimal President David Staas as they explore Location Intelligence done right. Learn how on-the-ground consumer behavior can not only inform marketing strategies, but an expanding list of other operational functions – from logistics […]

The OOH Renaissance Was Here – And Then There Was Coronavirus

NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will have to close their doors, or whether foot-traffic will hold steady for staples like coffee. “Consumer habits seem to be changing on a daily basis right now,” Staas said. “We’re seeing a big need for any information […]

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at […]

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals […]

Ad Targeting 2018 Report

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location of individual devices mapping to a household

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce surge in during the last holiday season. But that wasn’t enough to cancel out the retailer’s larger woes

NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” Staas says. “The changes and optimization we’ve made along the way have all been driven by the needs of our clients.”

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”

O2O Measurement and Marketing 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people are visiting and, for whatever reason, not purchasing, that’s also very important for a brand to know,” NinthDecimal’s DiGiorgio

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.