A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location of individual devices mapping to a household
This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce surge in during the last holiday season. But that wasn’t enough to cancel out the retailer’s larger woes
“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” Staas says. “The changes and optimization we’ve made along the way have all been driven by the needs of our clients.”
With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”
The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people are visiting and, for whatever reason, not purchasing, that’s also very important for a brand to know,” NinthDecimal’s DiGiorgio
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.
A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.
‘Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,’ says NinthDecimal’s Sable Mi. The correlation between couch potatoes and people who are apt to go out for french fries is a pretty clear one, research from location analytics provider NinthDecimal shows.
When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select group of hyperlocal vendors. Thanks in part to the maturing location intelligence market, a small but growing number of firms are providing self-service capabilities to sophisticated clients. The demand for these […]
When location-data marketing platform NinthDecimal studied the connection between digital assets and offline sales, it found that mobile generated a higher incremental lift in store visits than mobile and desktop. “So it’s really about that consumer shopping journey,” says Brian Kilmer, the company’s SVP of Advanced Television & Central Region Sales…
What is NinthDecimal?
NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands.