InMarket buys NinthDecimal to compete with Foursquare more effectively

The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says to date it has worked with “more than 2,000 brands, agencies, publishers and platforms.”)

InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing

NinthDecimal’s strengths with brands across several vertical markets including home improvement, Telco and QSR add to InMarket’s strengths across CPG, Auto and Health,” said Todd Dipaola, CEO and founder of InMarket. “There is less than a 2% overlap of customers, which was a big factor in why this makes so much sense for both companies.”

Two of the biggest names in location targeting lay out how they plan take on big rivals like Foursquare and help marketers fend off privacy concerns

The two companies have combined annual revenue of $100 million and aim to build a large location business to help marketers buy, track, and measure ads.

Localogy Leaders: Podcast

Featuring Ninth Decimal President, David Staas Hosted by Senior Analyst, Michael Boland – June 23, 2020 Join Host Michael Boland in conversation with NinthDecimal President David Staas as they explore Location Intelligence done right. Learn how on-the-ground consumer behavior can not only inform marketing strategies, but an expanding list of other operational functions – from logistics […]

The OOH Renaissance Was Here – And Then There Was Coronavirus

NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will have to close their doors, or whether foot-traffic will hold steady for staples like coffee. “Consumer habits seem to be changing on a daily basis right now,” Staas said. “We’re seeing a big need for any information […]

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at […]

Pinterest Added New Measurement Options From Oracle Data Cloud’s Moat and NinthDecimal

Pinterest and new partner NinthDecimal have already analyzed billions of ad impressions across verticals […]

Ad Targeting 2018 Report

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location of individual devices mapping to a household

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce surge in during the last holiday season. But that wasn’t enough to cancel out the retailer’s larger woes

NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” Staas says. “The changes and optimization we’ve made along the way have all been driven by the needs of our clients.”