Popular Audiences, Key Trends & Top Verticals in Mobile Programmatic Ad Buying

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. In fact, mobile budgets for programmatic grew exponentially over the last year. This trend is more than a shift in resources from traditional digital ad buys — what’s really exciting is how brands are putting their 1st party consumer […]

Programmatic Ad Buying Continues to Transform the Marketing Ecosystem as It Expands into Mobile Ad Campaigns

“The growing importance and availability of mobile audiences will make mobile programmatic buying a critical aspect of the marketing strategy for many brands.” Interested in learning more? Check out NinthDecimal’s president, David Staas’ programmatic byline published in MediaPost’s Real Time Daily, Why Mobile Programmatic Will Become An Advertising Necessity.

2016 Predictions: Attribution, Omnichannel Onboarding, Disruption of TV and Mobile Programmatic

In early March, Mike spoke with StreetFight about data and his 2016 predictions. Data will be the key to our industry evolution especially with attribution, omni-channel on boarding, disruption of TV ad buying & mobile programmatic. View the full article here.

NinthDecimal & TiVo Research Announce New TV Measurement Solution Showing the Impact of Your TV Ad Spend on Consumer Real-World Behavior

Our new partnership with TiVo Research will transform the TV advertising market with new conversion metrics that identify how TV advertising affects consumer behavior in the physical world. The solution integrates TiVo Research’s TV viewership data with our mobile data intelligence to provide marketers with metrics that show if TV ad exposure resulted in location […]

NinthDecimal & TiVo Host Rooftop Cocktails at AdWeek NYC

On the evening of Sept. 30th with Ad Week NY in full swing, NinthDecimal & TiVo co-hosted a vibrant cocktail party on the rooftop of the Roosevelt Hotel’s MAD46.  The weather cleared and provided us a picturesque vantage over Manhattan to celebrate our partnership that makes omni-channel measurement a reality for marketers looking to close […]

Celebrating 75! Our Measurement Partnership with ZenithOptimedia Delivers High Value to Clients with 21.6% Avg. Incremental Lift Across All Campaigns

It’s an exciting day at NinthDecimal as we get to share another significant milestone. In March we announced our measurement partnership with ZenithOptimedia, launching the industry’s 1st omni-channel in-store measurement solution. By introducing offline attribution as a major form of measurement, the partnership enabled marketers to better understand how their mobile and desktop marketing spend […]

NinthDecimal Reaches 97 LCI® Measurement Partners!

Only a few months after launching our LCI® Verified Partner Program, we’re excited to announce that 97 of the industry’s top media publishers & ad networks are now part of the program. That broad reach across the ecosystem is giving agencies and brands the ability to run a campaign with any of their preferred media […]

Introducing our New LCI® Verified Partner Program

We’re thrilled to have launched our

NinthDecimal Works with IAB on New Location Data Primer to Help Marketers Better Measure Campaign Effectiveness

As mobile advertising continues to grow, so does marketer interest in refined measurement solutions which can help them better understand and optimize their  mobile advertising spend. Namely, many seek the ability to measure campaign performance beyond the click-through. Mobile location data creates possibilities for campaign measurement far beyond what can be gleaned in the desktop […]

The Latest Trends in Mobile Programmatic Audience Advertising