A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]
NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]
On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]
Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]
On Sept. 14 NinthDecimal hosted an insightful webinar on the topic of CRM data with strategic partners, Acxiom and Majority Strategies. The panel of experts discussed how CRM data ties into such themes as identity resolution, data portability & omni-channel activation, measurement & attribution; all the while sharing best practices and key examples of successful campaigns and programs. Thank you […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Brian Kilmer, SVP of Advanced Television & Central Regional Sales about integrating 9D data within TV buys to meet marketers’ demands of reaching their customers across the new TV ecosystem. What is […]
We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top fifth of private companies in the country to join the prestigious Inc. 5000 but also the highest ranked location intelligence company on this year’s list. With a ranking of #835, we are […]
Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]
Everything you missed, on-demand. OTT Marketing Cloud with Tru Optik You know NinthDecimal enables advanced TV advertising on linear… but did you know we have the same capabilities across OTT? Join tomorrow’s webinar to learn how you can activate today! You’ll learn: • The value of using location data to identify your best customers • […]
As featured on Mobile Marketer earlier this month, RaceTrac, operator and owner of more than 450 convenience stores in the south, launched an Autumn EverGreen mobile ad campaign encouraging guests to drop in for their pumpkin coffee and cappuccino. The campaign was focused on tapping into the idea of targeting people who have previously shown interest […]
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