Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing its doors forever. When the announcement was made there were plenty of theories about how this could happen to such a beloved brand like Toys “Я” Us. Everything from growing competition to Amazon to […]
At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy guidelines in 2011 that are widely adopted by the mobile ecosystem today. What’s more, NinthDecimal has been implementing Privacy by Design as a standard way of building products since we launched Location Graph seven years ago. In […]
“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially any marketer with physical stores. And quite honestly, any marketer whose products are sold in stores. Getting customers through the doors is critical to driving growth. In today’s […]
“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]
Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion NinthDecimal team members bring to our customers every day. Of course, the flip side of momentum is that you are constantly moving and focused on what’s ahead, with sparse moments to look […]
Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]
On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and when? The results may surprise you! Combining location intelligence and TV ratings, NinthDecimal uncovered viewing trends of diners from the top 5 QSRs that can easily be activated by brands. QSR Diners […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Amy Caplan, SVP, Strategic Partnerships about the dramatic changes in advertising while at NinthDecimal and throughout her career. What is your role here at NinthDecimal? My focus is to work with […]
A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]
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