9Dialogues: Featuring Lauren Zukowski

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Lauren Zukowski about her role as Senior Director of Partner Revenue at NinthDecimal, experience working with partners, and outlook on the marketing & advertising industry. What is your current role at […]

NinthDecimal Reveals the Top TV Programs & Networks Among Fast Food Diners

On average, diners at the top 5 QSRs watch 12 percent more TV than the general population. So, what are they watching and when? The results may surprise you! Combining location intelligence and TV ratings, NinthDecimal uncovered viewing trends of diners from the top 5 QSRs that can easily be activated by brands. QSR Diners […]

9Dialogues: Featuring Amy Caplan

9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Amy Caplan, SVP, Strategic Partnerships about the dramatic changes in advertising while at NinthDecimal and throughout her career. What is your role here at NinthDecimal? My focus is to work with […]

NinthDecimal Unveils the First Website-to-Store Attribution Product: Website LCI®

A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]

NinthDecimal Chimes In On 2018 Retail Trends

eMarketer recently published their latest retail study highlighting 9 key predictions for 2018. In the report, NinthDecimal’s President, David Staas, chimes in on how location data is changing the retail industry’s view of shoppers. “When we look at patterns—such as who are the people coming to the malls, where are the places they live—suddenly, it’s […]

NinthDecimal Takes Center Stage at Programmatic I/O

Last week, NinthDecimal joined over 1,500 industry professionals at the Programmatic I/O conference hosted by AdExchanger in New York. For two full days, executives and marketers from top brands, agencies, and publishers gathered to explore the latest trends in digital marketing and advertising technology. The NinthDecimal team was in full force both days starting with a presentation […]

3 Ways to Use CRM Data You’ve Likely Never Considered

A few years ago, Gartner predicted the CRM market would grow from $18 billion to $36.5 billion in 2017. This heavy and steady investment makes total sense seeing as customer satisfaction and loyalty is the lifeblood of any business. But with all that money being pumped into CRM, why is the data so often trapped […]

Partner Spotlight: Nielsen Catalina Solutions and NinthDecimal Combine Audience Data for Campaign Activation and Measurement

NinthDecimal is recognizing its partnership with Nielsen Catalina Solutions (NCS), the leading ad targeting and ROAS measurement company for the CPG industry, with the release of a new demo video that spotlights how the partnership empowers brands to reach specific audience segments based on their physical world behavior and what they buy. Marketers have the […]

NinthDecimal & Experian Host 4th Annual #AWNewYork Cocktail Party

On Wednesday, Sept. 27th NinthDecimal hosted its annual Advertising Week cocktail hour, co-sponsored by longtime partner Experian Marketing Services. The party was held on the Haven Rooftop of the Sanctuary Hotel, where hundreds of business associates gathered to decompress over rooftop cocktails after three jam-packed days of educational sessions and workshops. Attendees – ranging from […]

Elated at eXelate

Last week, the Platform Partnership Team at NinthDecimal brought Taco Thursday to the eXelate office as a show of appreciation of its ongoing integration. Leading the festivities with all smiles was Partner Manager, Steph Milicia, who brought along Programmatic Solutions Director, Lauren Zukowski; Account Executive of Programmatic, Jim Rawdon; and Programmatic Coordinator, Michael Vignapiano. While […]