NinthDecimal Joins InMarket to Create the Definitive Leader in Real-Time, Data-Driven Marketing

Since starting our journey over a decade ago, NinthDecimal’s vision has been to create a customer-growth platform that bridges consumer online and offline behaviors, which is founded upon data-driven, real business results. Our success over the years can be attributed to you, our customers and partners. We cannot thank you enough for your ongoing trust […]

Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend

One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery plan. There is inherent uncertainty over how markets re-open and the pace with which consumers return. On top of that, tighter marketing budgets demand greater efficiency in execution than ever before. Data that […]

Honoring Local Heroes on The Frontlines

NinthDecimal launched the 9D For Local Heroes program to recognize the selfless, heroic efforts of medical and safety workers who are sacrificing so much to care for those infected with COVID-19. Through generous team member donations and participation from companies like Wendy’s, Panera and Dunkin, 9D has delivered meals and care packages to hundreds of […]

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes.

We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries that’s so easy to add to your order when you’re standing directly in front of the register. For brands, those impulse buys are one of the many reasons why foot traffic is so important – especially […]

NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange

Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in cloud computing. A key highlight of the event was the launch of the AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and […]

Don’t Overlook Your Existing Customers During the Holidays

With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.

9Dialogues Featuring Mark Dixon

9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the topic of multi-touch attribution (MTA) including the many advantages of using MTA. We are going to talk with Mark about three key topics surrounding MTA: What is it?, Why all the buzz around it?, and why […]

#LifeAtNinthDecimal: Principal For A Day

Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]

Measuring Basketball’s March Madness

Like most of the country, all of us here at NinthDecimal were fired up for this year’s March Madness tournament. But besides just cheering for our favorite team and hoping to win our brackets, we were excited for other reasons. We were measuring brands who were sponsoring March Madness campaigns including linear and over-the-top (OTT) video. […]

9D Audience Segment Availability Gets clypd

NinthDecimal’s location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing for optimization of marketing spend on linear TV. Marketers can now leverage the same targets they use in mobile, display and video to reach their target audience on the big screen across more than 50 national cable networks and […]