#LifeAtNinthDecimal: Principal For A Day

Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]

Measuring Basketball’s March Madness

Like most of the country, all of us here at NinthDecimal were fired up for this year’s March Madness tournament. But besides just cheering for our favorite team and hoping to win our brackets, we were excited for other reasons. We were measuring brands who were sponsoring March Madness campaigns including linear and over-the-top (OTT) video. […]

9D Audience Segment Availability Gets clypd

NinthDecimal’s location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing for optimization of marketing spend on linear TV. Marketers can now leverage the same targets they use in mobile, display and video to reach their target audience on the big screen across more than 50 national cable networks and […]

NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year

NinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! It’s an amazing accomplishment in its own right as only a fraction of Inc. 5000 companies have made the list four times! In fact, of the tens of thousands of companies that have applied to the […]

NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown

Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing its doors forever. When the announcement was made there were plenty of theories about how this could happen to such a beloved brand like Toys “Я” Us. Everything from growing competition to Amazon to […]

NinthDecimal Joins the NAI Board of Directors

At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy guidelines in 2011 that are widely adopted by the mobile ecosystem today. What’s more, NinthDecimal has been implementing Privacy by Design as a standard way of building products since we launched Location Graph seven years ago. In […]

NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics

“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially any marketer with physical stores. And quite honestly, any marketer whose products are sold in stores. Getting customers through the doors is critical to driving growth. In today’s […]

9Dialogues: Featuring Peter Gent

“9Dialogues” speaks with Peter Gent, Director of Data Partnerships for The Trade Desk. In this installment, we cover the impact of a positive company culture, growth of offline attribution and the NinthDecimal/The Trade Desk partnership that is helping brands deliver on their marketing strategies. “Together, our integration helps our advertisers solve for common campaign strategies […]

NinthDecimal Continues Its Momentum of Triple Digit Revenue Growth In 2017

Momentum is an exciting thing. It fires you up, it fires your team up, and it is reflected in the excitement and passion NinthDecimal team members bring to our customers every day. Of course, the flip side of momentum is that you are constantly moving and focused on what’s ahead, with sparse moments to look […]

Three Ways to Think Omni-Channel This Year

Highlights from NinthDecimal’s newly released 2018 Bright Ideas Book showcase top omni-channel use cases and best practices The omni-channel behavior of today’s consumers has forced marketers to constantly look for new ways to improve profitability in an increasingly competitive environment that is evolving every day. But with so many options to explore, it’s hard to […]