With the holiday shopping season already in full swing, the all-important question is once again being asked: “Which retail brands will be winners in 2016?” As in recent years, all eyes will be on the battle between brick-and-mortar retailers and e-commerce sites. E-commerce has certainly seen a strong increase in market share over the past […]
The sudden viral popularity of Pokemon Go has taken the digital world by storm, surprising industry experts by drawing more active users than some of the most well-known apps of the past several years, including Twitter and Tinder. It has also been a wake-up call to marketers about the power of location data as consumers’ […]
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more […]
Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data. Agencies also play a significant role in this evolution as they invest in their own data platforms and expand their capabilities. In my recent conversations with industry […]
The NinthDecimal website uses cookies to provide you an optimal user experience. By continuing to use this site or hitting "Accept", you agree to the use of our cookies. Privacy Policy
AcceptOpt-OutWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
The following cookies are used to add both functionality and security to the NinthDecimal website. Disabling them may degrade the utility of the site and your security.
3rd party cookies used on our site must be disabled either within your browser's cookies settings or on the 3rd party cookie companies' websites. You can read more about our use of cookies and our privacy policies including how to opt out from 3rd party cookies on our Privacy Policy Page.