How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations.

Brand Recovery Success Requires A New Marketing Framework

As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every brand. Companies had to rapidly rethink every aspect of their business. Every marketer had to develop new strategies and new marketing plans, especially in terms of how to maintain customer relationships when so many traditional customer […]

Embracing Outcome-Based Measurement For Growth

Ever heard of “Don’t buy if you can’t track”? This is particularly true for digital advertising. In the U.S., advertisers are expected to spend $129 billion in digital media this year, per eMarketer. While the business objectives could be anything from increasing brand preference to foot traffic or sales, most digital media KPIs tend to […]

Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper insights than just serving an ad to a potential customer nearby.

Focus on Feet, Not Eyeballs: Why New TV Metrics Are Turning The Industry Upside Down

Lindsey DiGiorgio, VP of Marketing for NinthDecimal explains, the way we consume content has evolved quickly, forcing marketers to rethink the way they engage with their target market. Whether it’s trying to reach the millennials who want to escape a world of ad pollution or speak to the cord-cutting viewers who ditch cable or satellite […]

The Future of TV Metrics

How new KPIs are turning the industry upside down How we consume TV continues to fragment while the notion of TV has become more about the type and quality of content, rather than the stationary flat screen mounted in the living room. Think back to the last time you watched an entire television series, week […]

3 Ways Marketers Can Leverage Advertising’s Automation Revolution

The marketing automation revolution is growing beyond digital this year. Digital media introduced the game-changing programmatic model for ad-buying, in which marketers win inventory by automatically bidding on it for specific audiences across channels. But traditional advertising is quickly catching up to this new approach that has been so widely adopted and championed across digital. […]

How to Reap the Benefits of Increasing Automation in 2017

Everywhere you look, traditional advertising is making strides to embrace the programmatic model that digital media introduced, adopted widely and continues to champion. TV ad campaigns, for example, have become increasingly digitized, giving brands the opportunity to target multiple audience segments that watch specific shows. Throughout the media landscape, more inventory is being sold through […]

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights how this holiday season, retailers can take back business from e-commerce competitors and deliver a single customer shopping experience that seamlessly blends physical and digital worlds In recent years, particularly around the holiday […]

Why People-Based Marketing Platforms Will Begin to Dominate in 2017

This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. The drivers of that transformation are two-fold. First, we are in the “Era of Digitalization,” where all forms of media are rapidly becoming digitized — from planning to […]