School was back in session at NinthDecimal University, this time at Carat’s Mobile Immersion Day in Santa Monica. Visiting “professors” Keith Kilpatrick and Kim Thom led the class in three interactive workshops highlighting the use of mobile location data and NinthDecimal’s capabilities and methodology. Teacher Cat Davenport got the Carat team’s gears cranking on how to apply this new information to current and upcoming campaigns, grading their Pop Quizzes and Take Home Tests for extra credit prizes.
Carat visited NinthDecimal’s Science Fair to gather educational materials like 9D’s Programmatic and Measurement Playbooks and details about NinthDecimal’s leadership in location-derived data and insights. They were encouraged to use their mobile devices to capture interactive QR codes in the Media Gallery to experience NinthDecimal’s custom rich media units in action. TA’s Angela Hsi, Jenny Wagner and Haris H walked attendees through different “courses” of action offered at NinthDecimal, like the LCITM dashboard to illustrate the “math behind the science,” amazing the folks from Carat with the amount of in-depth campaign information readily available to them. Stephanie V went to the head of the class, leading Team 9D in a location focused panel discussion with Verve and Carat outdoor division, Posterscope. A+ students were treated to some great 9DU branded notebooks and beach towels, making it just as much fun to hit the books as it is to hit the beach.