Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital

The eCommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page Views, CTR, etc.  But as soon as we move to the “real world,” there’s a big gap in what marketers know about their customers. For brands whose primary purchase channel is offline, it can be challenging to measure advertising’s success.