Bottoms Up to a High Video Completion Rate

It’s time to grab the salt shakers and limes to salute an award-winning tequila brand that successfully ran a retargeting campaign, resulting in a 73% video completion rate (VCR). The Brand launched an outdoor billboard campaign across major cities in the U.S., and using NinthDecimal’s audience intelligence data, was able to retarget individuals who passed by the billboards within a given radius at a later date.

Once the campaign was underway, through sophisticated in-flight optimization, a cross-channel strategy was employed that ended up doubling consumer engagement. Using NinthDecimal’s physical-world data, the Brand was able to execute a cross-screen strategy that enhanced their message.

Now that’s something to cheers about!