Entries by Media Source

NinthDecimal Buys MoLOGIQ for Tools, Talent and Massive Device Reach

With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. NinthDecimal has acquired MoLOGIQ, a platform that uses physical location and other consumer data to identify and target audiences. In conjunction with the acquisition, NinthDecimal is launching NinthDecimal Labs to develop advanced solutions for customers.  

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce. Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform, in a bid to accelerate the building […]

RaceTrac stores see 47% gain in visits from mobile campaign

RaceTrac, the gas station chain with 450 locations in southern U.S. states, saw a 47% boost in store foot traffic from a mobile ad campaign in fall 2016 that encouraged smartphone users to visit its locations. RaceTrac worked with NinthDecimal for location data, digital ad agency Vert and design firm R/GA, according to a case […]

After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services

It may have started out by helping entertainment companies measure illegal P2P sharing, and may have helped those companies by advertising their shows back through P2P – but ad-tech vendor Tru Optik is moving forward as a data management platform for the next generation of connected TV. “We figured out how to measure peer-to-peer sharing […]

NinthDecimal Appoints Manish Bhatia, to Board of Directors

NinthDecimal, a marketing platform propelled by location data, announced the appointment of media executive, Manish Bhatia, to the company’s board of directors. He possesses over 20 years of experience, and a track record of successful identification, building, and management of digital data enterprises around the world.

NinthDecimal Debuts First Single Cross-Device Native Ad Solution

NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers. A marketing platform powered by location data, NinthDecimal launched NinthDecimal native ads, available across mobile web, mobile app, and desktop. It’s designed to deliver relevant and engaging content within a publisher’s environment.

Audience Data and Measurement Businesses Pay Off for NinthDecimal

This week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed to MMW, the two business lines combined for an average 200 percent increase in year-over-year revenues.