Entries by Media Source

What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.

The Challenges of Mobile Measurement and Targeting

A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.

Location data connect dots between fast food customers and their at-home TV habits

NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]

Fast Food Ratings: ABC Is The Top Network For QSR Visitors

‘Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,’ says NinthDecimal’s Sable Mi. The correlation between couch potatoes and people who are apt to go out for french fries is a pretty clear one, research from location analytics provider NinthDecimal shows.

Attribution and Measurement are Creating a Data Management Arms Race

David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior.

4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.

Key Ways to Inspire Foodies to Action With Paid Social Creative

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets for the first time ever in 2015, and the restaurant dining experience has continued to undergo an evolution. Many legacy restaurant franchises are adapting to changing consumer preferences and (often […]

Facebook stock jumps after company beats on earnings and says it will spend less

Facebook reported a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google. The company also said on a conference call to discuss the results that 2017 expenses would rise less than previously forecast — it’s now saying that […]

Android and iOS Updates Pump the Brakes on Location Data

Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the way consumers dole out location data and have ripple effects for mobile marketing.