Entries by Media Source

O2O Measurement and Marketing 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people are visiting and, for whatever reason, not purchasing, that’s also very important for a brand to know,” NinthDecimal’s DiGiorgio

4 Location Data Myths That Hold Back Your Marketing Strategy

While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.

Key Ways to Inspire Foodies to Action With Paid Social Creative

Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets for the first time ever in 2015, and the restaurant dining experience has continued to undergo an evolution. Many legacy restaurant franchises are adapting to changing consumer preferences and (often […]