Entries by Media Source

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

IAB, the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at […]

How to choose a location data provider

There are more than 20 companies that offer “location intelligence” in one form or another in the U.S. market. But not all location-data providers offer identical data coverage or quality. Indeed, there’s evidence to suggest that a majority of programmatic bid stream location data, which some providers use as their primary source, is either fraudulent […]

#PlaceConf: After the Apocalypse — The Future of Retail

SVP of NinthDecimal, Todd Adest, brought up an interesting point that some retailers are leveraging first party/CRM data to gain insights on existing customers which helps get new customers. Retailers are trying to maintain loyalty by going after potential customers who are shopping with competitors or upselling current customers. He empathized that it’s about making […]

Ad Targeting 2018 Report

A growing number of NinthDecimal’s clients look to the firm to identify potential life events by tracking the location of individual devices mapping to a household

Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?

This week, analysis from omnichannel marketing data provider NinthDecimal showed that Toys R Us experienced an e-commerce surge in during the last holiday season. But that wasn’t enough to cancel out the retailer’s larger woes

NinthDecimal Launches Toolset to Identify True Growth Metrics

“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” Staas says. “The changes and optimization we’ve made along the way have all been driven by the needs of our clients.”

NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”

O2O Measurement and Marketing 2018

The combination of visitation and purchase data can also reveal gaps in the customer experience within a store. “If people are visiting and, for whatever reason, not purchasing, that’s also very important for a brand to know,” NinthDecimal’s DiGiorgio