Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
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“Since we introduced LCI in 2013, we’ve been focused on creating an always-on measurement platform that connects the customer offline journey to customer growth,” Staas says. “The changes and optimization we’ve made along the way have all been driven by the needs of our clients.”
With the addition of “Visit Metrics,” NinthDecimal is promising “vital insights into what is driving customer growth and customer acquisition.”
In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.
NinthDecimal measured more than $500 million in media spend during 2017 across TV, out-of-home, mobile, and other media formats as demand for offline attribution of all media increased. This includes measuring one of the largest U.S. consumer electronics launches of the year focused on driving visits to 9K locations.
A look at what will help marketers make progress in 2018. Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.
NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast food chains were watching. Location data is being used in expanding and creative ways. Store visitation, offline attribution and audience segmentation are the use cases that have been most discussed; however, location data can also be used to assist marketers […]
David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior.
While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place in measuring campaign effectiveness, but savvy marketers are realizing that foot traffic delivers a new level of insight.
Opinion: Dining engages multiple senses, and visuals are an important part of the experience Americans spent more on food at restaurants and bars than at supermarkets for the first time ever in 2015, and the restaurant dining experience has continued to undergo an evolution. Many legacy restaurant franchises are adapting to changing consumer preferences and (often […]
What is NinthDecimal?
NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands.