A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. That trend, combined with several other factors, led many retail brands to heavy up on their ecommerce investments. Over the past year, however, the opposite trend has emerged. Webrooming (customers researching products online before buying them […]
About Katie Oakes, Product Marketing Manager
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9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Ryan Kanterman, VP of Measurement, about how he’s seen the company grow and why marketers are ready for more advanced forms of attribution. What is your role at NinthDecimal? I oversee NinthDecimal’s measurement […]
Marketers, agency partners, and technology experts all gathered a few weeks ago at MMA’s Location Leadership Forum to discuss the power of location data in today’s marketing programs. The attendees heard how notable brands like Wendy’s, PepsiCo, and Volvo use location data to inform audience targeting. They heard about cutting edge location technology from folks […]
Valentine’s Day and Swarovski campaign results are a perfect match! Read more to find out how NinthDecimal helped boost Swarovski’s Mother’s Day promotions. Cross-Channel Campaign Drives 25% Lift in Visits to Swarovski Locations For the all-important Mothers’ Day weekend, Swarovski, a leading jewelry retailer, needed to reach its audience across digital, out-of-home (OOH), and print […]
9Dialogues Provides an Inside Look at the NinthDecimal Culture and the Amazing People Behind Its Success In this installment of “9Dialogues”, we speak with Sable Mi, VP, Head of Research and Insights at NinthDecimal, and hear her thoughts on advertising and where the industry is heading. Can you share a bit about your career/background prior to […]
“How many of you have ever accidentally left your phone at home?” asked Sable Mi, Head of Research and Analytics at NinthDecimal. Almost all of the advertising industry members at the Interactive Advertising Bureau (IAB) Town Hall raised their hands. “And what did you do? Did you continue on with your day? Or did you […]