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Under the Hood Series: The Cleanliness of Context

This is the third article in our ongoing series “Under the Hood”, where we explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. The Maps that can Misguide Context In our personal lives, we rely heavily on the maps and […]

Under the Hood Series: The Blue Dot Effect

Welcome to a new corner of our blog, titled Under the Hood! This new series of articles will explore how the mobile location data ecosystem works, and what is required to turn that information into a precise understanding of physical world behavior. We’re going to geek out a bit on technology in this series and […]

JiWire Supports Recent DAA Release of Specs for AdChoices in Mobile

This week, the Digital Advertising Alliance (DAA) released it’s first version of the DAA Ad Market Guidelines for Mobile, a good follow up to the Self Regulatory Guidelines for Mobile they released back in July 2013.  It’s good to see standardization around something we all know in mobile.  A mobile phone is an incredibly useful […]