Entries by David Staas, President

Brand Recovery Success Requires A New Marketing Framework

As the country went into quarantine more than two months ago, it created an unprecedented economic environment for every brand. Companies had to rapidly rethink every aspect of their business. Every marketer had to develop new strategies and new marketing plans, especially in terms of how to maintain customer relationships when so many traditional customer […]

How Brick-and-Mortar Retailers Can Take Back the Holiday Momentum from Pure E-Commerce Players

Today’s consumers live in an omni-channel world; they expect a seamless experience across traditional and digital media. David Staas, President, NinthDecimal highlights how this holiday season, retailers can take back business from e-commerce competitors and deliver a single customer shopping experience that seamlessly blends physical and digital worlds In recent years, particularly around the holiday […]