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NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business […]

#LifeAtNinthDecimal: Principal For A Day

Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]

NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced its continued success in offering enterprise SaaS based products which fueled strong company performance in 2018 that carried through Q1 2019. This includes customer growth, expanded partnerships, and new product […]

Measuring Basketball’s March Madness

Like most of the country, all of us here at NinthDecimal were fired up for this year’s March Madness tournament. But besides just cheering for our favorite team and hoping to win our brackets, we were excited for other reasons. We were measuring brands who were sponsoring March Madness campaigns including linear and over-the-top (OTT) video. […]

comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]

9D Audience Segment Availability Gets clypd

NinthDecimal’s location-based audience segments are now available on aiTV, a Lotame solution integrated with clypd, allowing for optimization of marketing spend on linear TV. Marketers can now leverage the same targets they use in mobile, display and video to reach their target audience on the big screen across more than 50 national cable networks and […]

NinthDecimal Named to Inc. 5000 for an Unprecedented Fourth Consecutive Year

NinthDecimal again turned heads this month by making the Inc. 5000 list of fastest-growing private companies in the country! It’s an amazing accomplishment in its own right as only a fraction of Inc. 5000 companies have made the list four times! In fact, of the tens of thousands of companies that have applied to the […]

NinthDecimal Reveals Who’s Benefiting from The Toys “Я” Us Shutdown

Most people were surprised when the iconic retailer, that many of us grew up with, officially declared it would be closing its doors forever. When the announcement was made there were plenty of theories about how this could happen to such a beloved brand like Toys “Я” Us. Everything from growing competition to Amazon to […]