Former AT&T Interactive executive brings strong background in location based marketing. The leading mobile location advertising company, today announced that it has appointed Michael Fordyce as the company’s new CEO and member of the Board of Directors. Fordyce’s experience in local and mobile advertising gives him the industry expertise to accelerate JiWire’s growth as the […]
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Eighty-five percent of on-the-go shoppers use their mobile device while in-store. JiWire, the leading mobile location advertising company, announced its Q3 Mobile Audience Insights Report today. This quarter’s report examines consumers’ increased comfort of purchasing on their mobile devices, which will be key this holiday season, along with the continued growth in free Wi-Fi and […]