Entries by NinthDecimal

9Dialogues Featuring Mark Dixon

9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the topic of multi-touch attribution (MTA) including the many advantages of using MTA. We are going to talk with Mark about three key topics surrounding MTA: What is it?, Why all the buzz around it?, and why […]

NinthDecimal Adds Inscape TV Data to Marketing Platform

NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership

SAN FRANCISCO – October 30, 2019 –  NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions.  The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices […]

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Index®️ (LCI®), will help brands evaluate the effectiveness of OTT (over-the-top) and […]

NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business […]

#LifeAtNinthDecimal: Principal For A Day

Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]

NinthDecimal Accelerates Its Enterprise SaaS Business In 2018

High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced its continued success in offering enterprise SaaS based products which fueled strong company performance in 2018 that carried through Q1 2019. This includes customer growth, expanded partnerships, and new product […]

Measuring Basketball’s March Madness

Like most of the country, all of us here at NinthDecimal were fired up for this year’s March Madness tournament. But besides just cheering for our favorite team and hoping to win our brackets, we were excited for other reasons. We were measuring brands who were sponsoring March Madness campaigns including linear and over-the-top (OTT) video. […]

comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, today announced that its visit […]