Entries by NinthDecimal

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

SAN FRANCISCO — May 22, 2018 — NinthDecimal, the leading omni-channel marketing platform powering real-world conversions for brands, today announced a major enhancement to its measurement platform with the addition of Visit Metrics.

NinthDecimal Measurement Puts Customer Growth at The Forefront with The Launch of Visit Metrics

“If 90% of all sales still happen in-store, then why are your KPIs all still digital?” It’s one of the most pressing questions for marketers today, especially any marketer with physical stores. And quite honestly, any marketer whose products are sold in stores. Getting customers through the doors is critical to driving growth. In today’s […]

Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital The eCommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page Views, CTR, etc.  But as soon as we move to the “real world,” there’s a big gap in what marketers know about their customers. For brands whose primary purchase […]

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year

SAN FRANCISCO — March 15, 2018 — NinthDecimal, the leading omni-channel marketing platform powering real-world conversions for brands, today announced more than 100 percent annual revenue growth across its marketing platform in 2017.

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced it has expanded its offline attribution platform, Location Conversion Index® (LCI®), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI® helps marketers further connect their digital assets to offline sales, and […]

NinthDecimal Makes the Inc. 5000 List of Fastest-Growing Companies for the Third Year in a Row

We’re excited to share yet another remarkable NinthDecimal milestone! Generating an incredible three-year growth of 542%, NinthDecimal is not only among the top fifth of private companies in the country to join the prestigious Inc. 5000 but also the highest ranked location intelligence company on this year’s list. With a ranking of #835, we are […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

SAN FRANCISCO, CA – Jun 29, 2017 – NinthDecimal, the leading marketing platform powered by location data, today announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform. The acquisition will accelerate NinthDecimal’s data initiatives as it continues to address the growing business needs of its customers and partners. To that end, the […]

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

NEW YORK and SAN FRANCISCO — June 20, 2017 — Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by location, today announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer […]