We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries that’s so easy to add to your order when you’re standing directly in front of the register. For brands, those impulse buys are one of the many reasons why foot traffic is so important – especially […]
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Entries by NinthDecimal
Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in cloud computing. A key highlight of the event was the launch of the AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and […]
With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.
9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the topic of multi-touch attribution (MTA) including the many advantages of using MTA. We are going to talk with Mark about three key topics surrounding MTA: What is it?, Why all the buzz around it?, and why […]
NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.
SAN FRANCISCO – October 30, 2019 – NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices […]
SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Index®️ (LCI®), will help brands evaluate the effectiveness of OTT (over-the-top) and […]
SAN FRANCISCO —July 11, 2019— NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business […]
Having fun and playing as hard as we work has become a part of who we are at NinthDecimal. In fact, regular NinthDecimal outings not only spur team bonding but allow us to extend creative and impactful conversations outside of traditional office settings and into our communities. This past month a couple of us had […]
High Growth Data and Measurement Businesses Help Fuel Profitability Milestone SAN FRANCISCO — May 9, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced its continued success in offering enterprise SaaS based products which fueled strong company performance in 2018 that carried through Q1 2019. This includes customer growth, expanded partnerships, and new product […]