Entries by NinthDecimal

NinthDecimal Joins the NAI Board of Directors

At NinthDecimal, we’ve always been committed to the highest standards in privacy. In fact, we helped establish privacy guidelines in 2011 that are widely adopted by the mobile ecosystem today. What’s more, NinthDecimal has been implementing Privacy by Design as a standard way of building products since we launched Location Graph seven years ago. In […]

Busting the Myths of Location-Based Measurement

Offline Attribution in the World of Digital The eCommerce world has a host of data available for marketers to gauge success – CPM, Impressions, Engagement, Page Views, CTR, etc.  But as soon as we move to the “real world,” there’s a big gap in what marketers know about their customers. For brands whose primary purchase […]

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

SAN FRANCISCO — Nov. 15, 2017 — NinthDecimal, the leading marketing platform powered by location data, today announced it has expanded its offline attribution platform, Location Conversion Index® (LCI®), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI® helps marketers further connect their digital assets to offline sales, and […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]

‘Tech Blog Writer’ Talks With President David Staas About How Location Data Is Fueling People-Based Marketing And The Recent Acquisition Of moLOGIQ

Neil Hughes, Tech Columnist and host of the popular podcast series ‘Tech Blog Writer’, recently spoke with NinthDecimal’s President David Staas about how location data is creating new opportunities around people based marketing; transforming TV advertising – a $70 billion industry, and how major brands are using location intelligence to better understand the customer journey. […]