Entries by NinthDecimal

Economic Mobility Index™: Answering the “Where” and “When” Should I Ramp Up My Marketing Spend

One of the biggest challenges marketers face right now is where and when to increase marketing spend as part of a recovery plan. There is inherent uncertainty over how markets re-open and the pace with which consumers return. On top of that, tighter marketing budgets demand greater efficiency in execution than ever before. Data that […]

Honoring Local Heroes on The Frontlines

NinthDecimal launched the 9D For Local Heroes program to recognize the selfless, heroic efforts of medical and safety workers who are sacrificing so much to care for those infected with COVID-19. Through generous team member donations and participation from companies like Wendy’s, Panera and Dunkin, 9D has delivered meals and care packages to hundreds of […]

The OOH Renaissance Was Here – And Then There Was Coronavirus

NinthDecimal is repackaging its data to answer questions like at what point stores in relatively unaffected markets will have to close their doors, or whether foot-traffic will hold steady for staples like coffee. “Consumer habits seem to be changing on a daily basis right now,” Staas said. “We’re seeing a big need for any information […]

Are Promotions Effective at Driving Foot Traffic in A World Where Online Ordering Is King? For QSRs, The Answer Is Yes.

We’ve all experienced impulse buying. Those strategically placed candy bars at the checkout, or the extra side of fries that’s so easy to add to your order when you’re standing directly in front of the register. For brands, those impulse buys are one of the many reasons why foot traffic is so important – especially […]

NinthDecimal Offline Visitation Data Launches in The AWS Data Exchange

Thousands of companies gathered at Amazon’s AWS re:Invent this week in Las Vegas to hear the latest advancements in cloud computing. A key highlight of the event was the launch of the AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and […]

Don’t Overlook Your Existing Customers During the Holidays

With U.S. retail sales projected to reach the highest point ever this holiday season, retailers across the country are looking for different ways they can capture their share of the growth.

9Dialogues Featuring Mark Dixon

9Dialogues speaks with Mark Dixon, Chief Product Officer of NinthDecimal. In this installment, we take a dive into the topic of multi-touch attribution (MTA) including the many advantages of using MTA. We are going to talk with Mark about three key topics surrounding MTA: What is it?, Why all the buzz around it?, and why […]

NinthDecimal Adds Inscape TV Data to Marketing Platform

NinthDecimal made a deal to add TV viewing data from Inscape to its omni-channel marketing platform, enabling NinthDecimal users to measure the impact of their TV advertising campaigns.

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership

SAN FRANCISCO – October 30, 2019 –  NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, today announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions.  The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices […]

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

SAN FRANCISCO — July 24, 2019 — NinthDecimal, the leading omni-channel marketing platform, today announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Index®️ (LCI®), will help brands evaluate the effectiveness of OTT (over-the-top) and […]