We’re always hard at work striking partnerships with the industry’s best. This week we announced a strategic agreement with AdColony, one of the largest independent mobile advertising platforms in the world. The new partnership will align technologies from both companies in order to deliver on the opportunity to layer rich location data to high-impact mobile video format as well as fuel campaign planning, targeting, measurement and audience building for markerters.
By having access to NinthDecimal’s, Location Graph™, AdColony will be able to significantly increase the depth and reach of its audience targeting solutions for its clients. To optimize and evaluate client campaigns across mobile and desktop, it will also standardize on NinthDecimal’s industry leading offline attribution solution, LCI®. NinthDecimal will have unquie access to AdColony’s premium, non-bid stream data, which will enhance its entire suite of products. From audience targeting to measurement to insights and analytics. We are also expanding our media solutions by leveraging AdColony’s robust, high-definition mobile video advertising solutions.
“NinthDecimal is the clear market leader in harnessing physical-world data. More and more, brands want proof their paid media is moving the needle and driving real outcomes, and with this partnership, we will be able to provide our brand advertisers a full suite of location solutions, from customer insights to audience segments to attribution, all tied to our market-leading video products and aimed at delivering physical-world outcomes for our clients across the most popular mobile apps and sites in the world.” – Will Kassoy, CEO of AdColony
Click here to read the full press release.