Accurate Mobile ROI Measurement: An Advertiser’s Best Friend

The industry’s abuzz with talk of all the latest ways to measure the success of your mobile ad campaign. All the main players have some sort of ROI “solution”, but how accurate and useful are they? As Steven Jacobs of Street Fight points out in his article, some companies only track the total store traffic during a campaign, failing to account for those customers who would’ve visited the store anyway regardless of seeing your mobile ad campaign. So how does JiWire’s Location Conversion Index® do it? We normalize the data by comparing the targeted audience who saw your mobile ad against an identical audience, thus revealing the true ROI of your campaign by providing the actual lift in store visits.  And accurate ROI measurement is an advertiser’s best friend.