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NinthDecimal’s Closed-Loop TV Planning & Measurement Solutions

Leverage Consumers’ Physical-World Behavior for TV Planning, Retargeting, Tune-in, & Offline Attribution

We’re reinventing TV by providing marketers with solutions that deliver better TV planning, targeting & measurement. Consumer behaviors and content consumption have evolved significantly, yet the TV market place has been slow to adopt and prove ROI — until now.

From planning for upfronts, to activating TV audiences, to measuring the impact of your advertising strategies, NinthDecimal’s data-driven solutions include a comprehensive range of capabilities that span the campaign lifecycle. The four core offerings include:

TV LCI®

Directly measure the impact of TV ads on in-store visits.

TV Planning

Build an audience based on real world behavior, and target them on the shows they watch or through addressable TV.

TV Retargeting

Retarget audiences on mobile or cross-device based on their TV viewership.

Tune-In

Promote a TV show on offline or digital media and measure the tune-in lift.

Download TV LCI® One-Pager

Why Work with NinthDecimal

Planning

Where They Go in the Real World: Build an audience based on location visit behavior.

What Your Audience is Watching: Know which TV shows and networks will reach your audience.

What Will Resonate: Refine ad messaging by complimenting one dimensional viewership data with demographic, psychographic, behavioral and location data.

Activation

One Audience, Multiple Screens: Strengthen and support TV campaigns by reaching the same audience across devices.

Competitive “Conquesting”: Reach your competitors’ TV audience to capture market share.

Addressable TV: Target location-based audiences at the household level.

Measurement

Beyond Gross Ratings Points (“GRP”): Measure how effective your TV exposure is at driving people to a location.

Optimize your TV buying: Compare ROI for linear, addressable, programmatic, and connected TV strategies

Understand Your Media Mix: Learn which channels, such as mobile, display, TV, out-of-home, and direct mail, affect physical world behavior

See more details on our TV LCI® Measurement technology here.

Learn how to directly measure the impact of your TV ads on in-store visits
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“TV still accounts for the lion’s share of every marketer’s budget, yet where ad planning, buying & reporting are concerned, TV remains set in its increasingly antiquated ways.”
– Advertising Age

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