TV LCI®
Directly measure the impact of TV ads on in-store visits.
TV Planning
Build an audience based on real world behavior, and target them on the shows they watch or through addressable TV.
TV Retargeting
Retarget audiences on mobile or cross-device based on their TV viewership.
Tune-In
Promote a TV show on offline or digital media and measure the tune-in lift.
Why Work with NinthDecimal
Planning
Where They Go in the Real World: Build an audience based on location visit behavior.
What Your Audience is Watching: Know which TV shows and networks will reach your audience.
What Will Resonate: Refine ad messaging by complimenting one dimensional viewership data with demographic, psychographic, behavioral and location data.
Activation
One Audience, Multiple Screens: Strengthen and support TV campaigns by reaching the same audience across devices.
Competitive “Conquesting”: Reach your competitors’ TV audience to capture market share.
Addressable TV: Target location-based audiences at the household level.
Measurement
Beyond Gross Ratings Points (“GRP”): Measure how effective your TV exposure is at driving people to a location.
Optimize your TV buying: Compare ROI for linear, addressable, programmatic, and connected TV strategies
Understand Your Media Mix: Learn which channels, such as mobile, display, TV, out-of-home, and direct mail, affect physical world behavior
See more details on our TV LCI® Measurement technology here.
“TV still accounts for the lion’s share of every marketer’s budget, yet where ad planning, buying & reporting are concerned, TV remains set in its increasingly antiquated ways.”
– Advertising Age
