NinthDecimal’s Closed-Loop TV Planning & Measurement Solutions
Leverage Consumers’ Physical-World Behavior for TV Planning, Retargeting, Tune-in, & Offline Attribution
We’re reinventing TV by providing marketers with solutions that deliver better TV planning, targeting & measurement. Consumer behaviors and content consumption have evolved significantly, yet the TV market place has been slow to adopt and prove ROI — until now.
From planning for upfronts, to activating TV audiences, to measuring the impact of your advertising strategies, NinthDecimal’s data-driven solutions include a comprehensive range of capabilities that span the campaign lifecycle. The four core offerings include:
Directly measure the impact of TV ads on in-store visits.
Build an audience based on real world behavior, and target them on the shows they watch or through addressable TV.
Retarget audiences on mobile or cross-device based on their TV viewership.
Promote a TV show on offline or digital media and measure the tune-in lift.
Why Work with NinthDecimal
Where They Go in the Real World: Build an audience based on location visit behavior.
What Your Audience is Watching: Know which TV shows and networks will reach your audience.
What Will Resonate: Refine ad messaging by complimenting one dimensional viewership data with demographic, psychographic, behavioral and location data.
One Audience, Multiple Screens: Strengthen and support TV campaigns by reaching the same audience across devices.
Competitive “Conquesting”: Reach your competitors’ TV audience to capture market share.
Addressable TV: Target location-based audiences at the household level.
Beyond Gross Ratings Points (“GRP”): Measure how effective your TV exposure is at driving people to a location.
Optimize your TV buying: Compare ROI for linear, addressable, programmatic, and connected TV strategies
Understand Your Media Mix: Learn which channels, such as mobile, display, TV, out-of-home, and direct mail, affect physical world behavior
See more details on our TV LCI® Measurement technology here.
“TV still accounts for the lion’s share of every marketer’s budget, yet where ad planning, buying & reporting are concerned, TV remains set in its increasingly antiquated ways.”
– Advertising Age