9D MEASUREMENT
Optimize Your Marketing Spend to Maximize Customer Growth
Visitation
What is driving
total visits
Always-On Measurement: Your Self-Serve Measurement Tool for Influencing Growth
Foot traffic attribution is about influencing what is going to happen as much as it is about measuring past effectiveness. That’s why our measurement solutions apply real customer growth metrics across all of your marketing spend to help your business generate meaningful ROI. Location Conversion Index® (LCI®) , NinthDecimal’s industry leading offline attribution solution, is the first foot traffic measurement solution to apply multi-touch attribution (MTA). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business metrics to drive billion-dollar decisions.
The Location Conversion Index® (LCI®) Measurement Suite
Audience is exposed
to an ad campaign
Audience visits
store location
LCI®️ measures incremental
lift in store visits to your media
Measurement Highlight: Multi-Touch Attribution
Goodbye Old Standard, Hello Gold Standard
Unlike other attribution approaches, MTA fractionally applies real business results across publisher, audience tactics, and creative units. When applied to driving foot traffic growth, MTA gives marketers the most advanced understanding of what drives marketing performance.
Apply Foot Traffic Attribution as a Consistent KPI to All Your Media
Featured Solution: TV Measurement
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We Know a Thing or Two About Measurement
Largest Measured Audience
Over 110 million unique devices, across 95 million people, measured over 94 billion times per month.
Precision
LCI uses the largest measured audience of fully opted in consumers and 100% high quality and accurate SDK, non-bidstream data.
True Incremental Lift
NinthDecimal is the only company measuring the incremental lift in store visits driven by your marketing spend.
Validated by the Ecosystem
Over 250+ partners verified to run LCI, so we can measure all of your campaigns.
Any Scale
From the largest product launches to granular cuts of data, we can scale to meet all your growth objectives.
Household Matching Capabilities
Our proprietary mobile-to-household device graph bridges online and offline data for omni-channel measurement.
White Glove Customer Service
NinthDecimal goes above and beyond to provide clients innovative and successful ROI-producing results. Our dedicated teams include industry experts, research analysts, product engineers, and data scientists.
Learn More About Our Measurement Solutions
Industry Membership
