Loyal Customers
At-Risk Customers
New Customers
Unified View of Customer
Shopping Behavior
Link Online & Offline Behaviorial Data for a Unified View
1ST PARTY DATA
Client CRM, DMP,
website, POS system
PURCHASES
Loyalty programs and
credit card transactions
PUBLIC DATA
Census, car registrations,
other third party data
DEVICE USAGE
Handset make, device
type and OS platform
VISIT PATTERNS
Retail, work, home,
recreation, etc.
CONTENT CONSUMPTION
TV, apps, app categories
and other digital content
Mobile to Household Match
Audience Precision at Scale
Shopping behaviors. Visit patterns. Brand preferences. Time spent with your brand and your competitors. Billions of daily offline observations for hundreds of millions active consumers.
NinthDecimal offers marketers true one-to-one audience targeting through the industry’s most precise and accurate audience intelligence platform. As advertising and media buying moves from a media-centric approach to a people-centric approach, marketers need an audience solution truly architected around the individual. NinthDecimal delivers that precision – up to 10,000 times more accurate than other solutions.
Industry Membership
