9D LOCATION GRAPH™

Map Real-Time Offline Behaviors

Our Vision

In 2011, NinthDecimal recognized the relationship between people and the places they go were of high value to the advertising and the marketing industry. For example, up to this point, if a brand wanted to reach sports fans, the logical course of action was to advertise in sports-related print and media. But NinthDecimal understood that consumer demographics couldn’t be defined so narrowly, but rather who people are is defined by the places they go.

This forward thinking led to the development of our propriety mapping technique for managing and contextualizing location data. By accumulating exact store and property boundaries for the U.S., NinthDecimal became one of the first companies to contextualize and scale location data at speeds necessary to support the trillions of data points processed by its audience intelligence platform, Location Graph™. This level of precision and accuracy has also been applied across NinthDecimal’s AIM product suite to translate and understand location data at scale with no limitations.

In 2012, NinthDecimal received the North American Frost and Sullivan New Product Innovation Award for Location Graph™ and has since been recognized with other major industry accolades.

The Science

Location Graph™ is a multi-layered AI learning platform that matches and processes trillions of data points from over 200M anonymized devices. At the core of Location Graph™ is NinthDecimal’s patented technology which uses a hierarchical approach for contextualizing location signals. It powers NinthDecimal’s data, measurement and media business solutions.

Also built into Location Graph™ are proprietary, hand-drawn polygons representing store boundaries for our clients, top brands, and frequently visited locations. Our in-house cartography team facilitates the creation of scalable and accurate polygon boundaries. With this level of accuracy, we are able to convert raw location signals to highly precise venue mappings, dwell time, and individual context.

Do You Know Your Customers?

The offline journey is where we spend 80% of our time and where 90% of purchases happen

Location Graph’s machine learning technology is fueled by visit patterns, shopping behaviors, and brand preferences to create a unified understanding of your customer

Do You Know Your Customers?

The offline journey is where we spend 80% of our time and where 90% of purchases happen

Location Graph’s machine learning technology is fueled by visit patterns, shopping behaviors, and brand preferences to create a unified understanding of your customer

The Benefits

Billions of daily user-level location signals are precisely contextualized to reflect every kind of business and residential venue in the U.S. It’s one of the many reasons why almost half of the top 100 U.S. retailers have partnered with NinthDecimal.

Largest
Audience

Patented Physical
World Precision

Privacy
Leadership

Verified by
ComScore

Partner with a Leader in Precision & Data Accuracy: Basemap Technology

NinthDecimal has developed an infrastructure that surpasses the accuracy of traditional tile and radius systems, which is essential for overcoming location accuracy challenges from environmental factors such as horizon point, building density, and elevation.

Precision for Location Identification

Our precision produces superior location identification results

Tiles and other rudimentary clustering mechanisms are not adequate to locate retailers and other customer destinations.

Only by using polygons with our precision can a brand achieve the desired result, i.e. knowing that a person was inside a store, versus on the sidewalk.

NinthDecimal rigorously filters all incoming location data to ensure data integrity. We do this by using a combination of approaches and these primary filters: user filters, location filters, session-level filters, blacklisting filters.

User filters
Location filters
Session-level filters
Blacklisting filters

Verified

The Only Offline Behavior
Company Verified by Comscore

Reward Recipient

Hottest Mobile Technology
When Launched

9D LOCATION GRAPH™

Map Real-Time Offline Behaviors

Our Vision

The Science

Do You Know Your Customers?

The offline journey is where we spend 80% of our time and where 90% of purchases happen

Location Graph’s machine learning technology is fueled by visit patterns, shopping behaviors, and brand preferences to create a unified understanding of your customer

Do You Know Your Customers?

The offline journey is where we spend 80% of our time and where 90% of purchases happen

Location Graph’s machine learning technology is fueled by visit patterns, shopping behaviors, and brand preferences to create a unified understanding of your customer